Al Hilal Bank conducts social media-based Jood Bil Khair campaign

Al Hilal Bank, an Abu Dhabi-based Islamic bank, announced June 26 that it will be conducting a 'Jood Bil Khair’ (do good) campaign this Ramadhan where will match AED1 with each public post or hashtag at its social media network as well as shared videos related to the campaign. 

The amount accumulated will be transferred from a special ‘Al Hilal Charity’ account to over 10 charities across the country.

Under the partnership agreement with Shaabiat Al Cartoon, a popular Emirati animated TV show, the 10th episode to be shown during the Ramadhan season will feature Al Hilal Bank. The plot focuses on how Afary, the heroine, teaches her brother Mohair the advantages of saving money in a bank (through an Al Hilal Seghaar account) rather than just keeping it at home. A contest to be held on social media afterwards will award prizes to participants who correctly answer questions about the special episode.

Source: Twitter.

“We at Al Hilal Bank always come up with unique ways to complement the spirit of giving and genuine compassion that Ramadhan embodies. This year we have a unique opportunity to send across Al Hilal Bank’s message to a broader audience through one of the country’s popular television shows. As in everything else we do, our passion for community works during Ramadhan and throughout the year reflects the sense of social responsibility, innovation, and excellence that has differentiated us in our industry,” said Mohammed Jamil Berro, Group CEO, Al Hilal Bank.

‘Jood Bil Khair’ is one of four main pillars of Al Hilal Bank’s Ramadan 2014 initiatives which will also emphasize joy, health and religion, reflecting the bank’s belief that Ramadhan is a period of giving, praying, family and well-being. Al Hilal Bank’s social media content will touch on these key messages throughout this year’s observance of Ramadhan.

Last Ramadhan, the bank collected a significant sum from its ‘Art of Donation’ campaign which collected smiles using special machines and converted them to cash for distribution to various charities.

Al Hilal Bank was established in June 2008 and is fully owned by the Abu Dhabi Investment Council, the investment arm of the Government of Abu Dhabi. The bank is shari'ah compliant and operates through a network of 22 branches located across the United Arab Emirates as well as 3 branches in major cities of Kazakhstan.