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| Source: Nestlé. |
Nestlé USA will remove artificial flavours such as vanillin and FDA-certified colours like Red 40 and Yellow 5 from all of its chocolate candy products by the end of 2015. The company said the move has already been taken by Nestlé in other parts of the world and will cover more than 250 products in the US. Products will begin appearing on store shelves by mid-2015, and will be identified by a No Artificial Flavors or Colors claim featured on-pack.
The company said ingredients from natural sources can include annatto, which comes from the seeds found in the fruit from the achiote tree, to replace Red 40 and Yellow 5 in the BUTTERFINGER centre. In CRUNCH, natural vanilla flavour, which contains a minimum of 35% ethyl alcohol by US law, will replace vanillin.
“Nestlé is the world’s leading nutrition, health and wellness company and our commitment to remove artificial flavours and certified colours in our chocolate candy brands is an important milestone,” said Doreen Ida, President, Nestlé USA Confections & Snacks.
“We know that candy consumers are interested in broader food trends around fewer artificial ingredients. As we thought about what this means for our candy brands, our first step has been to remove artificial flavours and colours without affecting taste or increasing the price.”
“We never compromise on taste. When making these changes to more than 75 recipes, maintaining the great taste and appearance consumers expect from the chocolate brands they know and love is our #1 priority,” said Leslie Mohr, Nutrition, Health and Wellness manager, Nestlé Confections & Snacks. “We conducted consumer testing to ensure the new recipe delivers on our high standards for taste and appearance.”
According to Mohr, this change affects Nestlé’s current portfolio of chocolate brands including NESTLE CRUNCH, BUTTERFINGER, BABY RUTH, SKINNY COW, RAISINETS, GOOBERS, SNO CAPS, 100 GRAND, OH HENRY and CHUNKY.
Going forward, all newly launched chocolate and non-chocolate candy products (gummies, sours, etc.) introduced by Nestlé USA will be made without artificial flavours or colours. Additionally, Nestlé USA is actively pursuing the removal of caramel colouring from its chocolate products. Caramel colouring is an exempt-from-certification colour additive, which is used in only nine of the more than 250 chocolate products.
The company said ingredients from natural sources can include annatto, which comes from the seeds found in the fruit from the achiote tree, to replace Red 40 and Yellow 5 in the BUTTERFINGER centre. In CRUNCH, natural vanilla flavour, which contains a minimum of 35% ethyl alcohol by US law, will replace vanillin.
“Nestlé is the world’s leading nutrition, health and wellness company and our commitment to remove artificial flavours and certified colours in our chocolate candy brands is an important milestone,” said Doreen Ida, President, Nestlé USA Confections & Snacks.
“We know that candy consumers are interested in broader food trends around fewer artificial ingredients. As we thought about what this means for our candy brands, our first step has been to remove artificial flavours and colours without affecting taste or increasing the price.”
“We never compromise on taste. When making these changes to more than 75 recipes, maintaining the great taste and appearance consumers expect from the chocolate brands they know and love is our #1 priority,” said Leslie Mohr, Nutrition, Health and Wellness manager, Nestlé Confections & Snacks. “We conducted consumer testing to ensure the new recipe delivers on our high standards for taste and appearance.”
According to Mohr, this change affects Nestlé’s current portfolio of chocolate brands including NESTLE CRUNCH, BUTTERFINGER, BABY RUTH, SKINNY COW, RAISINETS, GOOBERS, SNO CAPS, 100 GRAND, OH HENRY and CHUNKY.
Going forward, all newly launched chocolate and non-chocolate candy products (gummies, sours, etc.) introduced by Nestlé USA will be made without artificial flavours or colours. Additionally, Nestlé USA is actively pursuing the removal of caramel colouring from its chocolate products. Caramel colouring is an exempt-from-certification colour additive, which is used in only nine of the more than 250 chocolate products.