Monday 13 April 2015

Dr Martha Tilaar sets up association to preserve traditional herbal folklore, grow local herbal businesses

Dr Martha Tilaar, founder of one of largest cosmetics companies in Indonesia, has helped to establish an association for herb sellers in Indonesia, Laskar Jamu Gendong Indonesia. 

The assembly establishment certificate for Laskar Jamu Gendong Indonesia was signed by Dr Tilaar, Nuning S Barwa and Heru D Wardhana as representatives of the CSR team of the Martha Tilaar Group, a representative of Taman Mini Indonesia Indah as well as herbal sellers Kasijem Sudarsih, Laksmi and Desy Widayanti. 

Laskar Jamu Gendong1
A signing ceremony involving some of the herb sellers, government representatives, notaries and representatives  from Taman Mini Indonesia Indah, a recreational area in Jakarta, took place on April 6. 

Laskar Jamu Gendong Indonesia aims to provide all members with training and guidance to increase their skills and grow their herbal businesses. It will also act as an information and knowledge exchange about herbal matters.

Dr Tilaar stressed that traditional herbal knowledge needs to be preserved as it is Indonesia's cultural heritage and contributes to Indonesia's identity. “I want to collaborate with all parties, from herbal sellers and Taman Mini Indonesia who always gives support to herbal activity in Indonesia, to together advance the herbal sector in Indonesia,” said Dr Tilaar.