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| Source: Konica Minolta Business Solutions Asia. |
Eighteen children and youths, accompanied by 21 employees, had the opportunity to bake rainbow cakes in appreciation and gratitude to their mothers. The baking class provided a warm and friendly experiential learning environment that allowed for uninhibited conversations between the children, youth and employees of Konica Minolta, who had volunteered to be a part of the initiative. Through the baking class, the volunteers developed a deeper understanding of the difficulties faced by the children and youth that they had interacted with. The volunteers also shared valuable life lessons and stories, as a way of motivating the children and youth to aspire to achieve their goals.
"Our joint initiative with Beyond Social Services is part of our ongoing efforts to contribute positively to the local community. We believe no contribution is too small and everyone can play an active part to serve the community. Hence, we strongly encourage our staff, at all levels, to participate in the corporate social responsibility (CSR) activities which we organise at least once every quarter. The CSR activity is in line with the management's philosophy - The Creation of New Value, in which we strive to realise our vision as a global company that is vital to society and an innovative company that is robust and constantly evolving by delivering new value to help customers and society solve the challenges they face," said Celine Chelsea Long, Regional Marketing Manager, Konica Minolta Business Solutions Asia.
"Here at Beyond Social Services, our mission is to curb delinquency among underprivileged young people and their families and to move them beyond their problems. We believe that our work will have a longer lasting impact if more members of the community take an active interest in their well-being. Hence we are always on the lookout for opportunities to work with community partners such as Konica Minolta Business Solutions Asia who are willing to lend a helping hand and reach out to the children and youth," commented Anne-Marie Ong, community worker, Beyond Social Services.