As part of the agreement, DHA has launched a TV program that will be broadcast on Dubai TV and Sama Dubai where doctors and nutritionists from DHA will share advice on health and nutrition. Nestlé will contribute to the nutrition content development and production of 40 episodes, which will include health tips for children and advice on cooking healthy meals for parents during the month of Ramadhan. The two-minute episodes will be aired before and after the news segment during the whole month of Ramadhan and beyond, into August and October.
The partnership comes in light of the Healthy Children 2021 initiative supported by His Highness Shaikh Mohammad Bin Rashid Al Maktoum Vice President and Prime Minister of the UAE and Ruler of Dubai, which aims to fight obesity.
In line with the objective of enforcing a healthy lifestyle and eating habits, Nestlé is also collaborating with DHA in the field of food science and nutrition through participating in scientific conferences, seminars and events. DHA was instrumental in the kickoff of the Nestlé Healthy Kids-Ajyal Salima school nutrition education programme, which aims to impact nutrition knowledge and healthy eating habits in children in Dubai.
Nestlé also has a Ramadhan microsite for countries in the Middle East featuring recipes, calendars by country, infographics and useful tips on nutrition and weight management.
A dial at the top lets visitors decide if they want more kid-oriented information or prefer family-oriented information.
The partnership comes in light of the Healthy Children 2021 initiative supported by His Highness Shaikh Mohammad Bin Rashid Al Maktoum Vice President and Prime Minister of the UAE and Ruler of Dubai, which aims to fight obesity.
In line with the objective of enforcing a healthy lifestyle and eating habits, Nestlé is also collaborating with DHA in the field of food science and nutrition through participating in scientific conferences, seminars and events. DHA was instrumental in the kickoff of the Nestlé Healthy Kids-Ajyal Salima school nutrition education programme, which aims to impact nutrition knowledge and healthy eating habits in children in Dubai.
Nestlé also has a Ramadhan microsite for countries in the Middle East featuring recipes, calendars by country, infographics and useful tips on nutrition and weight management.
A dial at the top lets visitors decide if they want more kid-oriented information or prefer family-oriented information.