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| Source: Think with Google website. |
A May 2016 post on the Think with Google site points to successes by Al Marai with أعمالكم من صيامكم which had 9 million+ views, and Coca-Cola’s Remove Labels This Ramadan which went viral (18 million+ views) on the back of Ramadhan, when people watch more video, perform more searches and spend more time on mobile*. Themes that focus on the spirit of giving, unity and community during the holy month are particularly successful, the post notes.
YouTube has launched The Lantern, a new award for the most engaging Ramadhan ad. The winning video will be determined by an algorithm based on engagement and views the ad will have received by the month’s end. The Lantern award will then be announced together with the creative agency, media agency and advertiser behind the winning video.
Interested?
Email thelantern at google.com with questions.
View some of the top Ramadhan ads on YouTube in 2015.
YouTube has launched The Lantern, a new award for the most engaging Ramadhan ad. The winning video will be determined by an algorithm based on engagement and views the ad will have received by the month’s end. The Lantern award will then be announced together with the creative agency, media agency and advertiser behind the winning video.
Interested?
Email thelantern at google.com with questions.
View some of the top Ramadhan ads on YouTube in 2015.