Amara Cosmetics, Inika, Martha Tilaar Group, MMA Bio Lab, and the Halal Cosmetics Company, are the key vendors in the global halal cosmetics market, says market analyst firm Technavio.The company predicts that the global halal cosmetics market will grow steadily during the next four years and post a CAGR of almost 15% by 2021.
Rising consumer awareness toward halal cosmetic products is one of the primary growth factors for this market. Due to the need to follow Islamic standards for halal certification of cosmetics, halal beauty products do not contain animal-derived ingredients or alcohol, Technavio said. They are considered to be more pure and hygienic compared to regular cosmetics, which increases their adoption rate among the non-Muslim population as well*, Technavio said. Furthermore, the growing awareness among the younger Muslim population across the globe about their religious obligations will also drive the growth of the halal cosmetics market.
This market research and analysis estimates that in terms of geographical regions, Asia Pacific (APAC) will be the major revenue contributor to the market throughout the predicted period. The presence of a large Muslim population in countries such as Indonesia, India, Pakistan, Malaysia, and Bangladesh, the economic development of various countries in the region, and the increase in disposable income of consumers in China, Malaysia, Indonesia, Pakistan, and India, will be major factors fuelling the growth of the halal skincare market in APAC during the next four years.
Competitive landscape and key vendors
The global halal cosmetics market is characterised by the presence of a number of well-established international and regional players and appears to be highly fragmented. The coming years will witness an increase in the adoption of halal makeup products by a wider audience, besides the Muslim community. This will induce halal cosmetics manufacturers to focus on introducing new products and enhance their customer base in various geographical regions. Vendors in the market mainly compete on various factors such as product pricing, quality, brand, and variety of product and deduce different strategies to increase their market shares. Additionally, to maintain their market dominance and improve their market positions, the leading halal cosmetics companies will also concentrate on acquiring new brands.
The report segments the halal cosmetics market into personal care and colour cosmetics. During 2016, the personal care segment dominated this market. Analysts predict that though the rise in availability of counterfeit products will affect the growth of this market segment, the increasing demand for high-quality cosmetics and the benefits of halal personal care products that are attracting the non-Muslim population will also fuel the growth in this market segment in the coming years.
Retail outlets such as department stores, hypermarkets, and supermarkets offer various halal cosmetic brands. Additionally, they also carry out various activities to promote the products to consumers. According to this market research study, this segment accounted for the major revenue shares and dominated the market during 2016.
Besides the leading vendors in the market, other prominent vendors in
the market are Malaysia's Clara International, INGLOT Cosmetics, Ivy Beauty,
Liasari, Muslimah Manufacturing, OnePure, Paragon Cosmetics, Pure Halal
Beauty (PHB) Ethical Beauty, Saaf Skincare, Samina Pure Makeup (Sampure Minerals) and
SirehEmas.
Interested?
Buy the Technavio Global Halal Cosmetics report (January 2017)
Read the Suroor Asia blog post about Allied Market Research's global halal cosmetics report
*Interest in beauty products which are all-natural and which do not contain animal by-products is indeed growing but they are sought out by non-Muslims for these characteristics and not because they are halal. Some halal cosmetics may contain animal by-products, while some vegan products may not be halal.