Saturday 11 November 2017

CelebFest Year End Sale dominated by food and fashion

Balloons and party services from Snap Balloon and Party Services.
Snap Balloon and Party Services created an entrance for Celebfest YES 
based on the colours of the event logo. Party services available at the Snap booth include a photobooth, balloon sculptures, face painting, caricatures and calligraphy, from S$10 for one service. Hashtags: #snapballoon, #snapparty

The three-day CelebFest Year End Sale (YES) 2017 at Suntec Singapore Convention & Exhibition Centre is a bazaar and celebrity meet-and-greet that ends 12 November. Highlights include:

Personalised fragrances.
Personalised fragrances. The proprietor sells oud chips as well, and is a regular at both Celebfest and the MegaXpress events.
HiqbaSG's most popular items are the shea butter sugar scrub, hydrating cream - moisturiser, sunscreen, makeup base, makeup remover or night cream, shea butter soap, rose hydrosol - an antiseptic and skin toner - and bukhoor (incense), made from frankincense and rose oil.
HiqbaSG's most popular items are the shea butter sugar scrub, hydrating cream - moisturiser, sunscreen, makeup base, makeup remover or night cream, shea butter soap, rose hydrosol - an antiseptic and skin toner - and bukhoor (incense), made from frankincense and rose oil. The round wooden boxes in the centre are for burning bukhoor.

Chef Siti Mastura, right, is a celebrity chef who gave up her school in Singapore to go global.
Food is a large part of CelebfestChef Siti Mastura, right, is a celebrity chef who gave up her school in Singapore to go global. She collaborates with Taiwan celebrity Wu Chun as well as others in the region, flying back to Singapore on weekends to hold workshops with the SSA Culinary Institute (these are Skillsfuture-deductible for Singaporeans).

The seven-hour workshops are geared towards helping potential entrepreneurs bake for a living, with different workshops covering cakes, buns, choux pastries and cookies. Chef Siti is also happy to teach people with zero experience - "Dare me!" she said. The boy on the left is 12, and began learning with her when he was 10, she said. He is currently selling what he bakes, and has invested in a professional oven.

Watch Chef Siti's Youtube series on cooking. PS, her brownies - made on the spot with her own mix - are to die for - rich, flavourful and almost molten.

Makcik Coffee sells coffee mixed with herbs, specifically daun belalai gajah (Sabah snake grass, or 憂遁草)
Makcik Coffee sells coffee mixed with herbs, specifically daun belalai gajah (Sabah snake grass, or 憂遁草). Hashtags: #makcikcoffee, #daunbelalaigajah

Food is a large part of Celebfest. Snacks from Nanikonali.com and JP Kitchen are featured here.

Snacks from Nanikonali Designs and JP Kitchen are featured here. Many booths are collaborations, so exploring the entire booth is recommended. This booth featured KissTella tarts (tarts with Nutella filling) and other premium foods from Liana Aneqqa; salted egg crisps; and almond biscotti by MunchiesbyMaszah. Hashtags: #jpkitchenpremiumindulgence, #kisstella

At the Tartella/Three R booth, homemade snacks.
At the Tartella/Three R booth, homemade snacks. One was made with sweet potato shreds and honey. There was also the Finger Chop, made with dark chocolate rolled in minced nuts, with no sugar added. The Tartellas (Nutella tarts) were consistently sold out every day. Hashtags: #Tartella, #ThreeR

The Boo:Eh booth continues to see queues for their interpretation of S$5 butter beer, which comes in a golden colour and white foam on top.
The Boo:Eh booth continues to see queues for their interpretation of S$5 butter beer, which comes in a golden colour and white foam on top.

Julie Bakes fusion cupcakes and comfort food is well known for its cakes.

Ku-Makan is branding for Weddingku Gallery's catering service.

O'Braim is known for its choco cheese bananas. Hashtag: ‪#‎obraimers‬.

Singtel's booth at Celebfest YES also features meet-and-greets with TV3 celebrities Hafidz Roshdi and Wan Sharmila.
Singtel's booth at Celebfest YES also features meet-and-greets with TV3 celebrities Hafidz Roshdi and Wan Sharmila. TV3 dramas can be watched on tonton, a video streaming service available with Singtel Cast's Aneka Plus pack.

Singtel's booth at Celebfest YES also features meet-and-greets with TV3 celebrities Hafidz Roshdi and Wan Sharmila.
Singtel's booth at Celebfest YES also features meet-and-greets with TV3 celebrities Hafidz Roshdi and Wan Sharmila. 
http://taa.reqa.com/main.asp
Tabung Amal Adilfitri (TAA) Trust Fund is this event's designated charity. 

Lasqa has brought in abayas from Dubai which can also be worn as overcoats.
Fashion is the other pillar at CelebfestLasqa has brought in abayas from Dubai which can also be worn as overcoats. Adult versions are behind her, and kids' sizes on the right. Many are in pastel shades and have lace accents in keeping with the latest trends. She herself loves black. The rectangular blocks in the foreground, sold by a family member, are scented soy wax blocks divided into cubes of six. Break off a cube and melt it in a burner for aromatherapy. Hashtags: #lasqa, #lasqaco, #lasqasg, #lasqastore, #lasqaabaya

Accessories like brooches and hijab pins, from Everyone's Pretty by ENS.
Accessories like brooches and hijab pins, from Everyone's Pretty by ENS.

Adrianna Yariqa had a Black Out Sale for the Warisan collection.
Adrianna Yariqa had a Black Out Sale for the Warisan collection.

Belal Adel, MD, Imanhood, said the company has a presence in Malaysia and Singapore.
Belal Adel, MD, Imanhood, said the company has a presence in Malaysia and Singapore. He designs the tee shirts and baby onesies, and also brings in items such as lights and wall hangings. Belal is wearing a tee that says 'pray'; the laurel leaf design says 'freedom' (حرية), and the rectangle, 'believer' (مؤمن). A variant of 'patience is beautiful' (صبرجميل) is on the tees behind Belal, and the balloon shapes say grateful people (الشَّاكِرِينَ) in Arabic, and in English, 'Grateful Ones don't have time to complain'. Hashtags: #imanhood, #calligraphy.

Hermosa Roro Batik was selling ready-to-wear fashion. Hashtags: #hermosarorosg, #rorobatik

An interactive prayer mat with a guide for children in the centre from www.imanandco.com. Hashtag: #imanandco.
An interactive prayer mat with a guide for children in the centre from www.imanandco.com. Hashtag: #imanandco.

The Rainbow Quran from Iman & Co. in the foreground has an English translation and pages edged in rainbow colours. Hashtag: #imanandco.
The Rainbow Quran from Iman & Co. in the foreground has an English translation and pages edged in rainbow colours. Hashtag: #imanandco.


Luxury Styles Junior Luxury Pomade is a hair product for children.
Luxury Styles Junior Luxury Pomade is a hair product for children.

The Black Tie offered haircuts on the spot.
The Black Tie offered haircuts on the spot.

Quincy pomade is only available at The Black Tie, Blk 456, Jurong West St 41, #01-748.
Quincy pomade is available at The Black Tie, Blk 456, Jurong West St 41, #01-748.

Details:

CelebFest 2017: Year End Sale Edition
10-12 November 2017
10am-10pm
Suntec City Convention Centre hall 401

Explore:

Read the Suroor Asia blog post about CelebFest earlier this year

Hashtags: #CelebFest, #celebfest2017, #celebfestyes2017