|Source: Alizz Islamic Bank. VR|
in marketing campaigns have yielded
Al Lawati added, "The idea behind a digital transformation is just that – to go digital. But the transformation shouldn't end at the product level. Communication methods are also changing, with people engaging companies more through non-traditional, more immediate digital channels. It is no secret that VR is the future for all industries and for us as early adopters, the best way to promote services and quickly interact with customers is through the most convenient outlet and it's highly likely that it is via VR."
Alizz Islamic Bank was the first Omani bank to launch interactive teller machines (ITMs), the first bank in the Sultanate to launch a shari'ah-compliant prize savings account, the first Islamic bank in Oman to launch a shari'ah-compliant credit card, the first Islamic bank in Oman to launch a mobile banking application and are currently the most-followed Islamic bank in Oman on all social media platforms.