Wednesday, 6 June 2018

Islamic Development Bank presents new branding

The Islamic Development Bank (IsDB) has unveiled a new brand identity that reflects its modern values, strategic direction and relationship with its 57-member countries, its first change in its 40+ year history. The new brand identity maintains the core elements of the IsDB’s heritage while signalling modernity, independence and transparency, future proofing the bank’s identity and evolving it for an international audience.

Source: Islamic Development Bank. The new logo.
Source: Islamic Development Bank.
The new logo.
The change reflects the reforms that the KSA-based Islamic Development Bank, one of the world’s largest multilateral development banks, has been undergoing in the last year. The bank’s new President, HE Dr Bandar Hajjar, formerly KSA Minister of Hajj, is reimagining the traditional role of a development bank, making the organisation more globally-facing, placing partnerships, technology and innovation, and global engagement at the heart of his modernising programme.

"The Islamic Development Bank has been a symbol of trust, credibility, strength and stability for over 44 years, with a proud heritage of providing resources, fighting poverty and restoring dignity in our member countries. As we build on the successes of the past, we must also look to the future. I believe that this new brand identity is one of a world class institution – tackling the challenges of today’s modern world,” he said.

The globe at the heart of the logo demonstrates the network of 57-member nations, across four continents that the IsDB represent. It reflects the IsDB’s global outlook and status as a world leading international organisation.

The dots within the globe represent the IsDB’s new operating model, becoming a bank of development and developers, whose role is to connect organisations together, acting as a catalyst and facilitator. The dots also represent infrastructure and science, technology and innovation, which are at the heart the IsDB’s strategic direction, as they are crucial for the economic evolution of member nations. 
The semi-circle, inspired by the dome of a qubba (قُبَّة, an Arabic tomb), is a reference to the Islamic identity of our member nations. It also represents the sun rising, and a new dawn for the Bank.

The unfinished nature of symbol represents dynamism and progression, as it builds upon the achievements of the last 44 years, and looks to the future, with new partners, new members, new ideas, as it adds pieces of the puzzle.

The rich green to blue colour represents sustainability, progression, growth and our planet, as well as the bank’s Islamic heritage.

The IsDB abbreviation can be used alone, or alongside the full name of the Bank, adaptable for use in all three languages – Arabic, English and French.

The IsDB’s mission, as it enters its next stage of growth, includes equipping people to drive their own economic and social progress at scale; putting the necessary infrastructure in place to enable them to fulfil their potential; building collaborative partnerships between public and private sectors; and championing the latest science, technology and innovation led solutions to the UN Sustainable Development Goals.

Dr Hayat Sindi, Scientific Advisor to the President and General Supervisor of Communications and External Relations for the Islamic Development Bank, said: “This is a significant moment in our organisation’s history. It is a new identity for the next generation of the IsDB, putting our vision at the heart of our brand, harnessing the achievements of our past, as we build towards the future.”

The Islamic Development Bank has also launched a new website to coincide with their new brand identify and future vision.