Wednesday, 8 May 2019

Zalora's Hari Raya 2019 collections are out

ZALORA, Asia’s online fashion destination, has unveiled the Hari Raya (Eid) collections from its own modest wear labels, ZALIA and LUBNA in the ZALORAYA campaign. Made for the style-savvy and available exclusively on ZALORA, the collections are themed after today’s trends and consist of elegant and versatile pieces for all seasons and occasions.

Inspired by the high-spirits and joy of youth, collection for spring-summer 2019 (S/S19) entices with an escape from the day-to-day while accentuating the signature flowy, modern twist of the traditional silhouette.

Source: ZALORA. New Eid collections for the company's own labels, ZALIA and LUBNA.
Source: ZALORA. New Eid collections for the company's own labels, ZALIA and LUBNA.

ZALIA 2019 collection, themed Reign of Titania

Reign of Titania is inspired by the beauty of the fairy queen, living in the mythical and whimsical forest. The collection is inspired by all the natural elements and life in the forest like the flowers and foliage that are translated into embroidery and prints. Regal elements are infused into the collections as a reflection of the high status of the fairy queen.

The ZALIA 2019 festive collection features an impressive 313 styles for women. It follows four main trends: Spring Romance, Prairie Dance, Golden Dawn, and Opulent Night. Spring Romance showcases romantic pieces revamped with elegance and opulence. The delicate becomes dramatic and whimsical with pastels, floral appliques and embellishments. Pretty silhouettes featuring layered sheers, florals that follow the form or accent a fit-and-flare shape are introduced.

Prairie Dance looks to a rustic country aesthetics and concepts for inspiration. It works with a neutral earthy palette for a less overwhelming feel. Delicate lace and embroideries that evokes the images of pressed flowers are key to this capsule.

Golden Dawn hinges on regal and opulent colours for the overtly indulgent and romantic mood. Antique and regal references underpin this capsule with a more dramatic take for Raya. Fabrics with encrusted sequins and faded gold jacquard spotlight the past.

Under Opulent Night, metallic surfaces are textured and embellished. Sequins are extravagantly applied. Foliage-inspired motives are infused into sequinned and jacquard fabrications.

LUBNA 2019 collection, themed Girl at Heart

LUBNA has crafted a new exciting capsule for its fourth festive collection. This includes an 80-piece men's and 393-piece women's collection. Introducing Lubna Curve this year, the plus-size collection features 85 pieces with sizes ranging from XXL to 5XL. Along with this, there are matching couple looks, Kebaya Labuh, asymmetrical drapes, and innerwear for nursing in 2019’s collection.

A palette of pastel tints, earthy shades, warm blues and deep corals are used. The collection is made with special fabrics that include sheens, sequins, waffle laces with embroidery, translucent payettes, pleats, 3D texture, organzas, shimmering chiffon pleats, openwork laces, soft laces, mixes of rayon, and poly mixes. It showcases details like drapes, ruffles, drawstrings, tie-knots, dainty floral prints, striped print, lace trimmings, and 3D embellishments.


Both the ZALIA and LUBNA collections are available now on ZALORA in Singapore, Malaysia and Indonesia. The ZALIA collection retails from S$17.90 to S$129.90, while the LUBNA collection retails from S$14.90 to S$109.90.

Shop the ZALIA and LUBNA 2019 festive collections online, on the desktop or mobile site, or via the mobile app.

Hashtag: #zaloraya2019