Bubble tea franchise CoCo Bubble Tea has announced a halal bubble tea menu along with plans to expand in the Middle East. Already accustomed to drinking tea, local consumers are particularly
receptive to boba tea, which mixes the novelty of boba (also called 'bubbles' or 'pearls') with the familiar
taste of tea.
Worldwide, the bubble tea market is expected to grow 66% in seven years, from US$2.46 B in 2023 to US$4.08 B by 2030, and the popularity of the refreshment is growing in the Middle East as well, the company said, sharing that Middle Eastern refreshment companies and entrepreneurs have shown "significant interest".
"We've gotten a major spike recently in inquiries from the Middle East, so we see it as a key region for bubble tea expansion," commented Kody Wang, Director of Business Development at CoCo Bubble Tea.
"CoCo has a lot to offer the Middle East. With over 5,000 stores worldwide, we have the most international coverage of any pearl milk tea brand, providing potential partners with strong brand recognition and sophisticated infrastructure. Also, our franchise business model and extensive R&D capabilities give us a great deal of latitude to fully tailor refreshment offerings to consumer tastes.
"The halal menu is just a start, and we hope to find master franchisers to partner with and grow together in the region."
CoCo can localise refreshments to suit consumer tastes anywhere. With its halal bubble tea menu already prepared, CoCo is poised to launch in the Middle East. All materials for the menu are halal-certified, and the menu offers a variety of options while leaving room for further customisation to accommodate regional variations in preferences.
For franchise partners in the Middle East, CoCo offers:
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| Source: CoCo Bubble Tea. CoCo offers a range of flavours in its bubble team menu. |
- Strong brand reputation and recognition. The company said it has the largest footprint of any bubble tea brand, helping to attract customers and drive business growth.
- Flexible partnerships: CoCo is open to a range of partnerships, from multi-store franchise partnerships to exclusivity in certain countries.
- Stabilised costs for maximised margins: With materials supplied by CoCo, supply chain costs are easily managed.
- R&D: By putting out new products regularly, the brand stays up to date in markets worldwide.
- Extensive menu with customisation for local tastes: CoCo's diverse offerings allow for franchisees to cater to different tastes across the Middle East.