TCBY, the frozen yogurt brand, has announced a new multi-unit franchise development agreement with Sterling Restaurants, a subsidiary of the Al Muftah Group.
The company has over four decades of experience managing TCBY locations in Qatar and deep ties to the region's business landscape, while Al Muftah Group has been a cornerstone of Qatar's economy for over 60 years.
Under the agreement, Sterling Restaurants plans to open more than 10 new TCBY locations across Qatar within the next five years. While this agreement currently focuses on TCBY, there is potential to introduce TCBY's sister brand, Mrs. Fields Cookies, in the future.
Initial stores are slated for high-profile areas in prominent malls, with the first opening anticipated in 2025.
TCBY, under Famous Brands International, is owned by Pearl Street Equity, a US-based single-family office.