A traditional route to charity with Qalby Etmaan

The Qalby Etmaan programme has launched clay donation boxes for its eighth season in line with the national Year of Community. 

The boxes are made by Emirati potters and artisans locally, and packaged in environmentally-friendly burlap and recycled paper. Packed by humanitarian institutions and volunteers, such as the UAE Red Crescent, Zayed Foundation for Charitable and Humanitarian Works, and Khalifa Foundation for Charitable and Humanitarian Works, each box will be delivered at no cost.

This initiative aims instil the concept of goodness is within everyone's reach, simplifying charitable acts and emphasizing the importance of everyone's contribution to the community, while highlighting the profound impact their donations can have. The donation boxes also seek to revive tradition in the age of digitisation, especially with the decline in the use of cash.

Funds collected will be used to plant 100,000 date palms, with date sales directly supporting orphaned children in Gaza over the long-term.

Source: Qalby Etmaan. A clay donation box.

The boxes will be broken open on March 25, coinciding with the 25th day of Ramadhan, and the clay will be mixed with soil and used to improve soil quality and fertility.

Over 5,000 Clay donation boxes will be distributed, with 10 boxes containing free tickets for winners to attend the filming of the next season of the Qalby Etmaan program.

Details

The clay donation boxes will be available at multiple distribution points, including the Qalby Etmaan online store, Hamad Store, ADNOC fuel stations, and UAE Red Crescent kiosks in shopping malls.

To contribute to Qalby Etmaan projects and initiatives, visit https://www.emiratesrc.ae/Ghaith/Home.aspx

The Qalby Etmaan programme is available on YouTube, Abu Dhabi TV, and the Abu Dhabi TV app at:
7 pm UAE time | 6 pm KSA time