Friday 30 May 2014

AmMetLife and AmMetLife Takaful branding launched


AmBank Group has unveiled the new brand names of AmMetLife and AmMetLife Takaful, breathing new life into the life assurance and family takaful businesses in Malaysia resulting from the strategic partnership between the AmBank Group and MetLife.

The new companies will develop innovative, life assurance and family takaful solutions in five key areas, leveraging best practices and global
standards:


• Education – Saving for your children’s future 

• Protection – Protecting your family
• Health – Taking care of your health 
• Wealth – Saving for your dreams
Retirement – Planning for your retirement

The AmBank Group has nearly 40 years’ experience in understanding Malaysian
customers in both conventional and Islamic banking, while MetLife brings its financial strength, global reach, expertise and customer-centric approach to the table. 


Tan Sri Azman Hashim, Chairman of AmBank Group and AmLife Insurance said, “With this partnership with MetLife, Inc., we hope to further enhance and grow the scale and sophistication of the life assurance and family takaful businesses in Malaysia, with the ultimate aim of providing greater and better choice in improving the lives of Malaysians.”
 

Dato’ Dr. Nirmala Menon, Head of Designated Markets and Health, MetLife Asia, “With our new partner, we are confident that the new brands of AmMetLife and AmMetLife Takaful will better serve our customers’ needs across their various life stages. We will do this through innovation in solutions that will make it easier for customers to do business with us and simpler for families and individuals to achieve their financial security, allowing them to pursue more from life.” 

The strategic partnership between AmBank and MetLife was reported here.