The company will donate AED10 for every post made using the #30DaysofSharing hashtag to its annual iftar tables initiative, du said, in which iftar meals (meals for the breaking of the fast after sunset) will be distributed to those less fortunate at three locations across the UAE.
The campaign is part of a number of Ramadhan initiatives for the company, including activities for employees and sponsorship of the Al Majlis Ramadan tent at Madinat Jumeirah. Du has also invited the public to help to distribute the iftar meals, and allocated AED1.57 million, 5% of the monthly fees from its Emirati Plan subscriptions, to employ 25 Emirati women to cook meals for distribution through the Mawaed Al Rahman locations.
Du has also created a Ramadhan offer specially for umrah. Customers travelling to Saudi Arabia during Ramadhan will enjoy unlimited free incoming calls on all networks. The offer is automatically activated as soon as the customer activates roaming on their mobile before travelling, the telco said.
There is also a Smart Plan offer in force this month. Subscribers can select a preferred local national, mobile or landline number and get 300 minutes free to call that number anywhere in the UAE, on any network, during Ramadhan with the with The Smart Plan 300, 600 and 1000. Subscribers which opt in can also enjoy more minutes for the month: 600 flexible minutes for AED300 per month, 1,200 flexible minutes for AED600 per month or 2,500 flexible minutes for AED1,000 and up to 12GB of data.
Hashtag: #30DaysofSharing