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| Source: Saahtain Foods. The company has worked with global organisations in three continents. |
"Innovation in the humanitarian sector truly makes us a social enterprise," said Adeel Khan, CEO of Saahtain Foods. "We bring private sector excellence in to the strategies of leading non-profit organisations and the corporate social responsibility efforts of leading corporates across the region."
The Tayyib brand is designed for the humanitarian sector, and features easily mobile, accessible and sustainable food that is sourced and produced entirely in the UAE.
The ready-to-eat meals are 100% halal, 100% natural and nutritious. According to Saahtain, the meals require no special storage, nor a chilled environment for transportation. The shelf life of each meal is over two years at room temperature, enabled through the same technology NASA uses to develop its food for space. Half a million people have been fed through Tayyib meals to date, the company said.
The ready-to-eat meals are 100% halal, 100% natural and nutritious. According to Saahtain, the meals require no special storage, nor a chilled environment for transportation. The shelf life of each meal is over two years at room temperature, enabled through the same technology NASA uses to develop its food for space. Half a million people have been fed through Tayyib meals to date, the company said.
Saahtain Foods also launched at DIHAD, the world's first date porridge. With long shelf life packaging, local UAE dates have been used to create this nutritious blend of high energy porridge.
"DIHAD is a very important platform for us, we are strong believers in the strategic and geographical location of UAE for humanitarian and development work. We are really excited to be using the highly nutritious dates of the region; it was an obvious choice for our next product launch," added Khan.
Saahtain Foods will shortly begin its annual drive to partner with local and UK-based charities to use sacrificial adhahi meat and produce a complete ready-to-eat rice-based meal that can then be sent to remote parts of the world, without having to be frozen, to feed the most vulnerable communities.
"DIHAD is a very important platform for us, we are strong believers in the strategic and geographical location of UAE for humanitarian and development work. We are really excited to be using the highly nutritious dates of the region; it was an obvious choice for our next product launch," added Khan.
Saahtain Foods will shortly begin its annual drive to partner with local and UK-based charities to use sacrificial adhahi meat and produce a complete ready-to-eat rice-based meal that can then be sent to remote parts of the world, without having to be frozen, to feed the most vulnerable communities.
*According to Saahtain, At-Tayyib, a name of Allah, means 'the One far removed from every imperfection and deficiency'. Tayyib (طيّب) is from the Arabic root taa-ya-ba and it literally means to be pleasant, agreeable, lawful. The word 'tayyib' itself means to be good, clean, wholesome, gentle, fair and lawful. From these meanings we get the general meaning for tayyib of anything that is good and pure.