11street searches reveal safety consciousness of Malaysians as Eid nears

Source: 11street. Children in
car seats.

Online searches at 11street have revealed a spike in interest for baby car seats as shoppers get ready for the ‘balik kampung’ exodus, when they travel home to celebrate the Eid holidays.

The e-commerce portal said there has been a close to 81% increase* in online searches for baby car seats since Ramadhan began, showing a rising awareness of child passenger safety. Searches for Bluetooth earphones also rose twofold as the hands-free devices enable drivers to make calls safely with minimal disruption.

The trend among parents surfing on 11street is in line with the recent recommendations from the Malaysian Consumers Association to enforce car seats for carrying infants and children in vehicles.¹

Source: 11street. Kim.

11street’s Chief Executive Officer, Hoseok Kim points out that while child car seats have yet to be made mandatory by the local government, the rise of car seat searches indicate parents are becoming more savvy about road safety.

According to statistics Bukit Aman’s Traffic Branch, there was a 5.5% increase in car accidents in 2014 as compared to 2013. Total car crashes last year amounted to almost 60 000 cases.² In the event of a vehicle crash, car seat use have been found to significantly reduce the risk of a child’s death.³

Kim says, “Parents are increasingly concerned about the safety of their young children. It should come as no surprise that parents search for car seats at online marketplace such as 11street because it is one of the most conducive platforms where people can research for vast (amounts of) product information.”

At the same time, using mobile phones and other portable devices while behind the wheel has emerged as a tremendous risk for car accidents. Kim adds, “Apart from baby car seats, we also began to see an increased search for Bluetooth earphones over the last week, by at least two-fold. Hands-free devices should be a priority as well since it enables drivers to make calls safely with minimal disruption. At 11street, we offer a wide selection of safety boosting car accessories at affordable prices including Bluetooth stereo receivers, anti-sleep alarms and many more.”

Data also showed that with the upcoming festivities, other indispensable items such as powerbanks and travel bags have gained in popularity. This indicates that Malaysians are already starting to prepare for Raya (Eid).

¹Government urged to introduce legislation for baby car seats
²Road accidents in Malaysia on the rise ³Child Passenger Safety: Get the Facts

*11street data from the most-searched items on the 11street website from June 15 to June 26 2015.

posted from Bloggeroid