11street searches reveal safety consciousness of Malaysians as Eid nears

Source: 11street. Children in
car seats.

Online searches at 11street have revealed a spike in interest for baby car seats as shoppers get ready for the ‘balik kampung’ exodus, when they travel home to celebrate the Eid holidays.

The e-commerce portal said there has been a close to 81% increase* in online searches for baby car seats since Ramadhan began, showing a rising awareness of child passenger safety. Searches for Bluetooth earphones also rose twofold as the hands-free devices enable drivers to make calls safely with minimal disruption.

The trend among parents surfing on 11street is in line with the recent recommendations from the Malaysian Consumers Association to enforce car seats for carrying infants and children in vehicles.¹

Source: 11street. Kim.

11street’s Chief Executive Officer, Hoseok Kim points out that while child car seats have yet to be made mandatory by the local government, the rise of car seat searches indicate parents are becoming more savvy about road safety.

According to statistics Bukit Aman’s Traffic Branch, there was a 5.5% increase in car accidents in 2014 as compared to 2013. Total car crashes last year amounted to almost 60 000 cases.² In the event of a vehicle crash, car seat use have been found to significantly reduce the risk of a child’s death.³

Kim says, “Parents are increasingly concerned about the safety of their young children. It should come as no surprise that parents search for car seats at online marketplace such as 11street because it is one of the most conducive platforms where people can research for vast (amounts of) product information.”

At the same time, using mobile phones and other portable devices while behind the wheel has emerged as a tremendous risk for car accidents. Kim adds, “Apart from baby car seats, we also began to see an increased search for Bluetooth earphones over the last week, by at least two-fold. Hands-free devices should be a priority as well since it enables drivers to make calls safely with minimal disruption. At 11street, we offer a wide selection of safety boosting car accessories at affordable prices including Bluetooth stereo receivers, anti-sleep alarms and many more.”

Data also showed that with the upcoming festivities, other indispensable items such as powerbanks and travel bags have gained in popularity. This indicates that Malaysians are already starting to prepare for Raya (Eid).

¹Government urged to introduce legislation for baby car seats
²Road accidents in Malaysia on the rise ³Child Passenger Safety: Get the Facts

*11street data from the most-searched items on the 11street website from June 15 to June 26 2015.

posted from Bloggeroid

11street gears up for Eid

Malaysian e-commerce portal 11street has clothes, gifts and decor galore for Raya (Eid). A selection is below:

Source: 11street. In conjunction with the Raya festive season, new member KWC Fashion Mall is promoting Raya themed apparels from now until the end of August. New items are added every day.

Source: 11street website. This sale, which will be on till 31 July, offers baju at up to 40% off. 

Source: 11street website. A gift hamper with home-made cookies (halal), Beryl chocolates and flowers, for RM149.50 including shipping.

Source: 11street website. Festival lighting lanterns for RM48.99 excluding shipping.

Source: 11street website. Fujifilm gift hamper with Eid packaging for RM388, free shipping for West Malaysia.

11street and KWC Fashion Mall ink e-commerce deal

Source: 11street.

11street, one of the largest online marketplaces in Malaysia, and KWC Fashion Mall, one of Kuala Lumpur's 'Must Visit Tourist Destinations', have signed a Memorandum of Understanding (MoU) to allow shoppers on 11street's marketplace portal to enjoy wholesale shopping online.

Some 2,000 products from KWC Fashion Mall will progressively go on sale on 11street in a move to create an omni-channel presence for KWC.

“Being a culture-rich country, Malaysia is known for its vibrant choices of fashion apparel. The partnership between 11street and KWC significantly reinforces our ongoing commitment to enable our consumers to find what they love at 11street with the expanded range of trendy offerings – what’s better than having the best variety of items at wholesale prices!” said Hoseok Kim, Chief Executive Officer of 11street.

Fiona Bong, Centre Manager of KWC added that the collaboration will benefit KWC tenants at the physical mall by providing them with exposure to raise awareness whilst offering a positive boost in sales.

"11street is a gateway to new target audiences for the various merchants that we have under our roof. In today's fast-paced, cost-conscious and competitive environment, it is no longer enough to rely on just one single go-to-market channel. As such, integrating e-commerce into the mix will definitely help our merchants to grow and achieve better sales, and the same time, it also help bringing awareness to their shops in the physical mall," she said.

Source: 11street.

In conjunction with the Raya festive season, 11street is running promotions such as discounts of up to 70% as well as free shipping on selected items.

“Our broadly collaborative-curated content via a mobile app enables consumers to access hot items and products quicker, especially on the ‘Shocking Deals’ Section where we provide the lowest price guarantee giving consumers better value for their purchases. Coupled with our Hari Raya promotions, consumers can navigate and shop for what they love at 11street effortlessly for themselves, friends and family during this festive season,” Kim said.

Interested?

Get directly to the KWC Fashion House products on 11street