Etihad Airways, the national airline of the UAE, has a new strategic partnership with Adobe that will enhance the airline’s capabilities to create tailored offerings for its guests through a deeper understanding of their travel preferences and how they would like to engage with the airline.
With Adobe Marketing Cloud and Creative Cloud, the airline group and its partners are empowered to create a secure, cost effective digital guest experience. Additionally, the technology will enhance the airlines’ digital marketing capabilities to provide tailored and personalised services across the globe.
Etihad Airways and its partners will use Adobe’s capabilities across Guest Experience, Global Loyalty, Cargo, Direct Sales, Marketing, Social Media and other areas of their businesses. Adobe’s solutions will enable superior digital experiences such as full self-service capabilities using digital devices. It provides greater convenience for guests as they interact with Etihad Airways and its businesses on their chosen device.
Robert Webb, Chief Information and Technology Officer at Etihad Airways, said: “This technology will entirely revolutionise the digital experience for our guests as well as the business as a whole. This investment in Adobe will allow us to enable a truly superior and seamless guest experience.
“As we continue to partner with world-class technology leaders, we’re working to ensure a remarkable experience for our guests, right from initial contact, through their journey and beyond.”