Comviva partners Ooredoo Kuwait on data science and managed CVM engagement

Comviva, the global mobility solutions provider, has partnered with Ooredoo Kuwait to deliver contextual customer campaigns with MobiLytix Real Time Marketing, a machine learning-driven digital omnichannel marketing automation platform.

The solution uses advanced analytics and leading real-time technology that enables telecom operators to fully leverage "micro moments" of engagement with their customers to build customer life-time value. The machine learning models improve decisioning quality to drive customer experience, reduce churn and boost the operator's revenue.

Tapan Tripathi, CMO, Ooredoo Kuwait said, "Currently, a key focus area for us is the convergence of digital and analytics. We are looking forward to build this capability with Comviva, by leveraging its data science and managed CVM capabilities. Their machine learning-driven solution along with the managed CVM engagement will help us differentiate from the competition." CVM stands for customer value management or maximisation.

Manoranjan (Mao) Mohapatra, CEO, Comviva said, "Globally, to keep pace with demands of customers, organisations are increasingly leveraging digital technologies to offer seamless and omnichannel experience to their customers. Customer value management, coupled with advanced analytics is fast evolving and our industry experience, along with services that complement technology solutions sets us apart. This strategic partnership will enable Ooredoo Kuwait to provide an optimal experience for existing customers, while driving business opportunities."

Nirmal Upreti, Senior Director, Prepaid Marketing at Ooredoo Kuwait, said, "We are delighted to extend our partnership with Comviva, to deliver our data science programme using advanced analytics to build consumer insights that support our aim for digital leadership in the region. The partnership will allow Ooredoo to build a set of capabilities that empower our consumers on their digital journey, enabled by machine learning analytics."

Ramy Moselhy, Senior VP and Head of MENA Region at Comviva said, "Enabling our clients to execute actionable customer insights has always been our top priority. We are confident that our managed CVM and data science services supported by our next generation real-time platform that leverages advanced artificial intelligence (AI) and machine learning algorithms will drive incremental revenue for Ooredoo Kuwait and improve customer experience."

Comviva's MobiLytix is a real-time interaction management platform that leverages advanced artificial intelligence (AI) and machine learning algorithms to drive incremental revenue for enterprises. It delivers AI-backed contextual insights that provide customers the "next best offer" in real-time and at scale. The AI-driven platform leverages real-time transactional data in conjunction with a unified customer profile to build customer lifetime value.

Etihad Airways will leverage Adobe solutions to understand passengers better

Etihad Airways, the national airline of the UAE, has a new strategic partnership with Adobe that will enhance the airline’s capabilities to create tailored offerings for its guests through a deeper understanding of their travel preferences and how they would like to engage with the airline.

With Adobe Marketing Cloud and Creative Cloud, the airline group and its partners are empowered to create a secure, cost effective digital guest experience. Additionally, the technology will enhance the airlines’ digital marketing capabilities to provide tailored and personalised services across the globe.

Etihad Airways and its partners will use Adobe’s capabilities across Guest Experience, Global Loyalty, Cargo, Direct Sales, Marketing, Social Media and other areas of their businesses. Adobe’s solutions will enable superior digital experiences such as full self-service capabilities using digital devices. It provides greater convenience for guests as they interact with Etihad Airways and its businesses on their chosen device.

Robert Webb, Chief Information and Technology Officer at Etihad Airways, said: “This technology will entirely revolutionise the digital experience for our guests as well as the business as a whole. This investment in Adobe will allow us to enable a truly superior and seamless guest experience.

“As we continue to partner with world-class technology leaders, we’re working to ensure a remarkable experience for our guests, right from initial contact, through their journey and beyond.”

BIBD At-Tamwil turns to FICO technology to manage loan portfolio risk

FICO, a predictive analytics and decision management software company, has announced that BIBD At-Tamwil, a subsidiary of Bank Islam Brunei Darussalam (BIBD), the largest Islamic bank in Brunei, has seen increases of 20% percent or more in auto loan bookings since it implemented a mobile decision management application developed using FICO technology.
FICO predictive analytics and the FICO Blaze Advisor decision rules system have enabled BIBD At-Tamwil to manage its loan portfolio risk, satisfy regulatory requirements and take full advantage of information from a newly formed credit bureau, which became available in late 2012. 

Source: FICO

The company’s ability to provide on-the-spot decisions for loans has been the driving factor in boosting business. Its marketing agents at car dealers now use iPads to process credit applications at the car lot, entering the customer’s financial information into the mobile app, along with photographs of important documents such as identity cards and payslips. 

This information, along with credit bureau data, is then analysed using predictive analytics and business rules within FICO Blaze Advisor decision rules system to provide a loan approval decision. This customer-centric approach has streamlined the experience, increasing buyer satisfaction and therefore sales.

“We felt customers were waiting too long for loan approvals using our old system,” said Irwan Lamit, MD of BIBD At-Tamwil, which helps more than 14,000 Brunei consumers every year to finance new and used cars or motorbikes. “With this new approach, we’ve cut the process from a potential 24 hours down to mere minutes while still effectively managing risks. This is a win-win solution that has grown our client base and sales.”

BIBD At-Tamwil made this technology investment as part of its strategy to double its revenue every five years in a highly competitive and saturated marketplace.

“Finding growth meant targeting new customers while managing our risk,” said Irwan. “We decided to include non-salary assigned customers, people whose principal bank account is not with our parent bank. To do this, while increasing loan turnaround time, meant quality risk management was an essential ingredient to the solution.

Dinesh Pereira, who manages FICO’s business in Brunei, added that the innovative solution developed for BIBD At-Tamwil is a great example of the use of customer-focused technology in the financial services industry to drive profits.

“BIBD At-Tamwil is using technology to make life easier for clients looking to buy automobiles. Their work demonstrates what is possible when the power of analytics and mobile are brought together to improve the customer experience.”