Thursday, 30 November 2017

DMFW to put Dubai on the modest fashion map

Source: DMFW website. Poster advertising the Emerging Modest Fashion Designer Award.
Source: DMFW website. Poster advertising the Emerging Modest Fashion Designer Award.

Hitting the UAE for the first time, Dubai Modest Fashion Week (DMFW) follows on from the success of the London and Istanbul series, which feature international icons and award-winning designers from around the world.

Dubai Modest Fashion Week debuts 8-9 December at Burj Park, Downtown Dubai. Created by the founders of Think Fashion (Franka Soeria and Özlem Şahin) and Red Connect (one of the biggest names in creative media and events across the GCC), the event will showcase the latest modest fashion trends while driving the message that dressing modestly is a style choice.

Working towards coining Dubai as a hub for the multibillion dollar modest retail industry in the Middle East, organisers say the #DMFW roster will include more than 30 fashion shows from five continents, 50 brand booths, talk shows and workshops, plus a fashion exhibition. Confirmed industry talents include hijab supermodel Halima Aden, icon Dina Tokio, the face of modest fashion Mariah Idrissi, and Bollywood celebrity Huma Qureshi.

DMFW will also host the Emerging Modest Fashion Designer Award (EMFDA) with The Modist where one budding modest designer will showcase their collections on the runway and win an editorial with a prestigious fashion publication. Complementary art exhibitions offer immersive works from local and international artists and photographers.

Starting with a spectacular opening ceremony and the exclusive show of, the weekend will see renowned brands and designers take to the runway, including shows from Huw Roman - Japan's leading modest fashion designer, and high-end modest label Fllumae-USA. India's first abaya designer Murcyleen Peerzada will be there. The final day will host an exclusive Wardah Beauty Show, featuring modest designers Etu, Norma Hauri, Ria Miranda, Zaskia Sungkar and Vogue Arabia's Modest Muse Dulce by Safiya Abdallah of the UAE.