|Source: Twitter. Ramadhan hashtag emojis.|
While religion takes the top spot, comedy ranks among Malaysia's most enjoyed Ramadhan content on Twitter according to the research. The top five content topics on Twitter for Malaysia during Ramadhan are:
3. Travel destinations
Besides tweeting about their latest updates, 66% of users plan to watch video on the platform - in fact, 65% of users are interested in watching livestreamed exclusive show on Twitter during Ramadhan. Another key research highlight for Malaysians during Ramadhan is shopping.
Twitter currently has several custom emojis for the season in force till 14 June, including the newly-designed crescent moon emoji, for tweeting with hashtags about Ramadhan in different languages, including #Ramdan, #Puasa and #Ramazan.
Another emoji now appearing is an illustration of a date with a glass of yogurt, a dish commonly consumed during iftar, while a third emoji is that of a Ramadhan-themed lantern.
|Source: Twitter Malaysia. For #Ramadan2018 in Malaysia, users listed what content they enjoyed most on Twitter, what they liked on TV, and how they would engage with Twitter during Ramadhan.|
View Ramadhan and Raya ads for 2018, many of which are quite funny