Everyday Minerals introduces new mineral colour correctors

Source: Everyday Minerals website.

Everyday Minerals has introduced what it says are its best mineral color correctors yet. These totally natural colour correctors include jojoba esters as a key ingredient, which allow the correctors to mask imperfections without looking cakey.


The new Jojoba Color Correctors come in four shades for different results. The Brighten Color Corrector is a pink shade that has light-diffusing pigments to brighten dark under-eye circles instantly. The flesh-toned Cover Color Corrector can be applied after foundation to camouflage.

The other two Correctors are best used before foundation. The Mint Color Corrector neutralises redness, ruddy complexions, broken capillaries, and blemishes, while the yellow-tinted Sunlight Color Corrector is meant to help with dark spots, scarring and redness for fair to medium skin tones.

Each Color Corrector costs US$9 for 1.7g. Samplers are available as a kit for US$14.

Everyday Minerals is based in the US. All of its products are handmade and 100% vegan, sustainable, and cruelty free.

Everyday Minerals starts the year off with new shades for Jojoba Base collection

Everyday Minerals has introduced 24 new shades to its popular Jojoba Base collection. The company's base  product is used to provide hydrated, even coverage to the face. 

Source: Everyday Minerals website.
The full set of Jojoba Base shades.

Jojoba, which the company says is pronounced 'hōˈhōbə', is a small evergreen tree that is native mostly to the southwestern US. Esters from the plant are used to make the base creamy in texture.

For easier matching, the new shades have the same names as Everyday Minerals' Matte and Semi-Matte base lines. Fair 0N is the lightest of the company's new base shades, with a neutral undertone that works best on those with light olive colored skin or freckles and helps to conceal slight redness. Golden Ivory 1W is described as "slightly warmer" than the Ivory Jojoba Base, with golden undertones. Tan 5N, on the other hand, can provide more natural sheen to already golden neutral skin. 

A blog post from the company's Founder Carina Menzies suggests Jojoba Base in cold weather, and Semi-Matte and Matte to control shine when it is warmer, and lists the new colours available. Each base costs US$14 and is sold in 4.8g containers.

Everyday Minerals is all-natural, completely vegan, cruelty-free, and handmade in Austin, Texas in the US, with eco-friendly, recyclable packaging.

Everyday Minerals offers new set of vegan eyeshadows

Everyday Minerals (EM) was launched in 2006 when Founder Carina Menzies couldn't find the right simple, natural makeup on sale. The company is committed to finding the purest form of naturally sourced ingredients, and now sells all-natural, completely vegan, cruelty-free products that are handmade in Texas, with eco-friendly, recyclable packaging.

Source: Everyday Minerals blog.

Vegan makeup is makeup that does not use ingredients derived from animals, and which is not tested on animals. Many cosmetics companies now have vegan products or whole vegan lines, or like EM, may be completely vegan. In EM's case, the products do not contain any fillers or animal derived ingredients, so the company advises that its cosmetics and skincare products should be placed away from direct sunlight and heat, in a cool place.

EM recently launched a new line of eight neutral shades for the eyes called the “Oh, So Pretty” Collection! According to the EM blog, the palate of shades ranges from white to browns, as well as soft blue and yellow hues, and are designed to mix and match easily.

The eyeshadows are named after inspiring traits. A white, "almost peachy" colour is called She's Charismatic; a denim grayish blue is called She's Complete, while She's Freedom is a bronze medium brown.

There is a sale on (EM ships internationally), with the US$14 eyeshadows going for US$12, and the US$10 eyeshadows going for US$6.50. To see the She’s Powerful, She’s Desire, and She’s Creative eyeshadows from the Oh, So Pretty collection on a model, visit the blog post here.

For more vegan cosmetic products, visit PETA's suggestions of a dozen vegan makeup products under US$10, here.