Halal cosmetics find favour in Southeast Asia

Halal products are witnessing increased demand in Southeast Asia, according to Halal Cosmetics Market: Asia Pacific Industry Analysis and Opportunity Assessment 2015-2020, a Future Market Insights report.

According to FMI, tSoutheast Asia accounted for 61.2% share of the total Asia market, and FMI expects the region to remain lucrative during the forecast period.

The key factors fuelling the growth of halal cosmetics in Southeast Asia include increasing awareness about the transdermal nature of cosmetics, rise in personal grooming needs, demand for organic/vegan-friendly cosmetics, and strengthening of the distribution channels.

Key halal cosmetics companies are looking to consolidate their position in the highly lucrative market in Southeast Asia by widening their product offerings. The companies are leveraging the reach of social media to raise awareness about their products and connect with their target audience.

The Southeast Asia halal cosmetics market is currently valued at US$945.8 million, and FMI expects it to surpass US$1 billion by 2016. FMI said the market is expected to expand at a CAGR of 10.2% from 2015 to 2020.

Consumer awareness about the use of porcine and other animal-derived ingredients in cosmetics is prompting Muslim consumers in Southeast Asia to opt for halal-certified cosmetics. Botox procedures in Malaysia and Indonesia have witnessed a drastic reduction owing to concerns about the source of ingredients used in some products, FMI adds.

Demand for halal skincare and halal colour cosmetics is robust in Southeast Asia. According to FMI, these two product segments accounted for over 70% share of the Southeast Asia halal cosmetics market in 2014.

According to FMI, colour cosmetics will remain the dominant product type in Southeast Asia halal cosmetics market, owing to strong demand for anti-ageing products. The colour cosmetics segment is projected to expand at a CAGR of 10.5% during the forecast period and reach a valuation of US$641 million.

Demand for halal haircare is also anticipated to witness robust growth in Southeast Asia in the near future. According to FMI, the hair care segment will expand at a CAGR of 10.1% during the forecast period and be valued at US$240.9 million by 2020.

Challenges for the market include a lack of standard certification guidelines, as rules and regulations concerning halal certification vary from country to country. 

Key players in the Southeast Asian halal cosmetics market include Martha Tilaar Group, Wipro Unza, Clara International, Ivy Beauty Corporation, and Paragon Technology and Innovation.

Martha Tilaar Group has a strong presence in halal skin care, colour cosmetics, and haircare segment. The company has built a positive perception among consumers in Indonesia. Its Sariayu-Martha Tilaar brand received top brand awards for face powder and face masks. In a bid to expand its herbal business in Indonesia, founder Dr Martha Tilaar has established an association with herb sellers in Indonesia to provide guidance and training and hone their skills.

Wipro Unza group has a strong presence in the halal skincare and haircare segment. The company is focusing on expanding its key brands, such as Safi, Enchanteur, and Romano to target new audiences in Southeast Asia.

Clara International is focusing on expanding its relationship with online and offline retailers to make its products easily available to the consumers. The company has a strong presence in Malaysia, and it is planning to expand its presence to other countries to improve its market position.

Interested?

Browse the Halal Cosmetics Market: Asia Pacific Industry Analysis and Opportunity Assessment 2015 - 2020 report 

Read the Suroor Asia blog post on FMI's Asia Pacific outlook for halal cosmetics

Read the Suroor Asia blog post about halal facial cleansers

Read the Suroor Asia blog post about Martha Tilaar's alliance with herb sellers

Read the Suroor Asia blog post about the Sariayu Martha Tilaar brand

High demand for tahini in the Middle East

Future Market Insights (FMI) predicts that the market will expand at a CAGR of 5.7% in Tahini Market: Middle East & Mediterranean Industry Analysis and Opportunity Assessment, 2014 - 2020. 

FMI analyst Megha Dodke said, “High demand for tahini is due to its versatile nature as an ingredient in sweet/savoury spread/dips, halva and a major ingredient in hummus. Technological advancement in tahini production and increasing demand through exports are the major underlying factors fuelling the growth of the Middle East & Mediterranean tahini market between 2015 and 2020.” The trend is even more pronounced in the emerging markets of GCC and Mediterranean Europe (France, Spain, Italy and Greece), she added.

Region-wise, Middle East excluding GCC (Turkey, Israel, and Lebanon) was the largest market with over 46% of market share in 2014. It is expected to exhibit the lowest CAGR through 2020 though the absolute dollar opportunity is highest in this market, FMI said.

On the basis of product type, the tahini market is segmented into three: pastes & spreads, halva & other sweets, as well as sauces & dips. Pastes & spreads commanded the largest market share of 52.6% in 2014 in terms of value. On the other hand, sauces & dips segment, which possess the lowest market share by product type, is expected to expand at a CAGR of 11.5% due to the competitive dressing sauces and dips market, in which manufacturers spend significantly on differentiatiation. Food processing companies are also trying newer spread varieties such as tahini with pomegranate and tahini molasses.

Key Middle East & Mediterranean players in the tahini market include El Rashidi El Mizan, Al-Wadi Al-Akhdar, Halwani Brothers, Haitoglou Brothers and Prince Tahina. Most of the major players are based in Middle East. They are adopting various go-to-market strategies to expand market share, such as participating in international food expos, rolling out novel and attractive products for various demographics, customer-friendly packaging and upgrading their technologies for tahini production.

Interested?

Browse the Tahini Market: Middle East and Mediterranean Industry Analysis and Opportunity Assessment 2015 - 2020 report 

Halal cosmetics market in Asia Pacific to enjoy nearly 10% CAGR through to 2020

Increasing awareness about halal-certified products has boosted the demand for halal cosmetics, according to Halal Cosmetics Market: Asia Pacific Industry Analysis and Opportunity Assessment 2015 - 2020 from Future Market Insights (FMI). 

FMI forecasts that the halal cosmetics market in Asia Pacific will witness a 9.9% CAGR from 2015 to 2020. “As more consumers in Asia Pacific gain awareness about the ingredients used in conventional cosmetics and their transdermal nature, demand for halal cosmetics will increase. This will prompt manufacturers to diversify their product offerings and introduce halal-certified products in the market,”, says a spokesperson from FMI.

Colour cosmetics (cosmetics to add colour to the skin) accounted for 37.4% share of the halal cosmetics market in 2014. FMI estimates that this segment will witness a 10.3% CAGR during the forecast period. Lipcare and facecare collectively accounted for over 65% of the market share for colour cosmetics in 2014, with the remainder comprising eyecare and nailcare. FMI estimates the lipcare segment to grow at a 10.5% CAGR through to 2020, with a valuation of US$400.6 million that year.


FMI also revealed that skincare is the next-most lucrative segment after colour cosmetics, accounting for over 30% share of the market in 2014. FMI predicts that it will grow at a 10% CAGR by 2020.

FMI’s analysis further found that Southeast Asia is the most lucrative market for halal cosmetics in Asia Pacific. It was valued at US$863.7 million in 2014, and FMI estimates that it will expand at a 10.2% CAGR to be worth US$1.5 billion by 2020. On the other hand, the halal cosmetics market in South Asia was worth US$342.9 million in 2014. FMI predicts the halal cosmetics market in South Asia will see a CAGR of 9.9% through 2020, reaching a valuation of US$599.6 million by 2020.

Key players in the Asia Pacific halal cosmetics market include INIKA, Martha Tilaar, Wipro Unza, Clara International, the Brataco group of companies, Ivy Beauty Corporation, and Paragon Technology and Innovation.

Interested?

Browse the Halal Cosmetics Market: Asia Pacific Industry Analysis and Opportunity Assessment 2015 - 2020 report