Comviva partners Ooredoo Kuwait on data science and managed CVM engagement

Comviva, the global mobility solutions provider, has partnered with Ooredoo Kuwait to deliver contextual customer campaigns with MobiLytix Real Time Marketing, a machine learning-driven digital omnichannel marketing automation platform.

The solution uses advanced analytics and leading real-time technology that enables telecom operators to fully leverage "micro moments" of engagement with their customers to build customer life-time value. The machine learning models improve decisioning quality to drive customer experience, reduce churn and boost the operator's revenue.

Tapan Tripathi, CMO, Ooredoo Kuwait said, "Currently, a key focus area for us is the convergence of digital and analytics. We are looking forward to build this capability with Comviva, by leveraging its data science and managed CVM capabilities. Their machine learning-driven solution along with the managed CVM engagement will help us differentiate from the competition." CVM stands for customer value management or maximisation.

Manoranjan (Mao) Mohapatra, CEO, Comviva said, "Globally, to keep pace with demands of customers, organisations are increasingly leveraging digital technologies to offer seamless and omnichannel experience to their customers. Customer value management, coupled with advanced analytics is fast evolving and our industry experience, along with services that complement technology solutions sets us apart. This strategic partnership will enable Ooredoo Kuwait to provide an optimal experience for existing customers, while driving business opportunities."

Nirmal Upreti, Senior Director, Prepaid Marketing at Ooredoo Kuwait, said, "We are delighted to extend our partnership with Comviva, to deliver our data science programme using advanced analytics to build consumer insights that support our aim for digital leadership in the region. The partnership will allow Ooredoo to build a set of capabilities that empower our consumers on their digital journey, enabled by machine learning analytics."

Ramy Moselhy, Senior VP and Head of MENA Region at Comviva said, "Enabling our clients to execute actionable customer insights has always been our top priority. We are confident that our managed CVM and data science services supported by our next generation real-time platform that leverages advanced artificial intelligence (AI) and machine learning algorithms will drive incremental revenue for Ooredoo Kuwait and improve customer experience."

Comviva's MobiLytix is a real-time interaction management platform that leverages advanced artificial intelligence (AI) and machine learning algorithms to drive incremental revenue for enterprises. It delivers AI-backed contextual insights that provide customers the "next best offer" in real-time and at scale. The AI-driven platform leverages real-time transactional data in conjunction with a unified customer profile to build customer lifetime value.

Ooredoo launches Ramadhan campaign

Source: Ooredoo. Ooredoo has created a commercial portraying #RamadanMoments and how people enjoy the Internet during the month.

Ooredoo has launched a Ramadhan campaign with a new commercial that celebrates the traditions of the month and the spirit of togetherness that people now enjoy as part of their daily digital lifestyles.

The commercial shows how people can enjoy the Internet in a way that is personal and unique to each one of them, as well as highlights how technology can enrich people’s digital lives, allowing them to live new precious moments and providing new opportunities to bring families and friends closer together during this special time of year.

Sheikh Saud Bin Nasser Al Thani, Group CEO, Ooredoo, said: “We are investing heavily in building the best possible networks across our markets, which enables our customers around the world to access and enjoy the best of the Internet, share their best #RamadanMoments, and use online technology for good during the holy month.”

As part of its campaign, Ooredoo has also launched an online multinational survey, covering five of the company’s markets in the Gulf and North Africa, to explore behavioural patterns during Ramadhan. The results of this first-of-its-kind survey will be used to map online activity and content preferences during Ramadhan, which will enable Ooredoo to further refine its portfolio of digital options created especially for this period.

“Technology can help us develop and expand our relationships and reflect on the important things in our daily lives. This campaign is all about showing how, with Ooredoo’s support, people can adapt and evolve their digital lifestyles to connect with families, friends and with the spiritual side of Ramadan,” added Sheikh Saud.

Details:

The commercial can be watched on all Ooredoo social media channels. Watch the commercial

Watch more Ramadhan ads for 2018 on the Suroor Asia Facebook page

Ooredoo Maldives and Huawei Marine to deploy National Submarine Cable in Maldives

Source: Ooredoo. 

Ooredoo Maldives has partnered with Huawei Marine to deploy a US$25 million nationwide fibreoptic submarine cable in line with the country’s broadband policy of making Maldives the most advanced country in ICT across the SAARC region. As Ooredoo ventures into new areas such as fixed line Internet and mobile money, the submarine cable will allow the company to address rising traffic needs arising from the surge in usage of mobile broadband and fibre access to homes and businesses.

The submarine cable utilises Huawei Marine’s 100G Technology and stretches across 1,200 km. It is expected to enhance the quality of Internet connectivity across the country. Combined with an escalated network capacity for the delivery of high bandwidth services, this will provide Ooredoo with an enhanced resilient network that can fully address the country’s increasing communication needs across developing islands and new resort locations.

Speaking at the launch ceremony the Maldives' Minister of Home Affairs Umar Naseer said: “The government has a strong vision of making Maldives one of the most digitally advanced countries in the region. Ooredoo’s National Submarine Cable will greatly contribute towards the delivery of this vision, and we thank Ooredoo for their support in bringing the benefits of digital to all our people.”

Ooredoo’s CEO, Vikram Sinha said: “As the Internet continues to bring remarkable value to individuals, families and businesses across the world, we are of firm belief that it is the right of each and every individual to be connected to the abundant benefits of the Internet. With this is mind, we are proud to take this revolutionary step that will enable us to connect our communities to a fast and reliable broadband internet and support their digital lifestyles from wherever they are in the Maldives."

Ooredoo took the lead in introducing 2G EDGE, 3G and the 4G LTE networks to the Maldives. The National Submarine Cable Project will further strengthen the role that Ooredoo is playing in developing the telecommunication infrastructure of the Maldives, and connecting the nation to a digital future when it is ready by the end of 2016.

Ooredoo expands Indonesia initiative to embrace digital education

Ooredoo announced that it will extend an existing programme, Indonesia Belajar ("Indonesia’s learning") to include a focus on digital education initiatives.

In a demonstration of its commitment to bring digital to the Indonesian people Indosat Ooredoo pledged US$1 million to support digital education initiatives over the next five years. This focus will be divided between three digital pillars; improving education processes, empowering teachers and providing digital infrastructure.

On November 19 Indosat became the eighth operator in the Ooredoo Group to adopt the Ooredoo brand. This digital-first announcement saw the Indosat Ooredoo campaign become the top trending topic on Twitter in Indonesia during the launch as well as the website recording 10x its usual traffic, reaching 500,000 hits by 20 November with nearly three-quarters of these mobile users. The transformation was announced alongside the launch of a dedicated business strategy to build Indonesia’s leading digital telco and bring digital to the people by making this technology more accessible and affordable for everyone and every business.

Dr Nasser Marafih, President Commissioner, Indosat Ooredoo added: “Mobile technology has created new ways of delivering education, of collaborating and of sharing knowledge. The commitment to digital education announced today is a first-step towards creating a digital ecosystem which supports the advancement of the nation’s education and which enables access to this for all.”

“Indonesia Belajar’s digital education initiatives are one of the ways that we will deliver on our commitment to bring digital to the people. With this five-year programme Indosat Ooredoo aspires to create interactive educational environments and empower students and teachers alike,” said President Director and CEO Indosat Ooredoo, Alexander Rusli.

As part of its work to improve education processes Indonesia Belajar will support the pilot across 65 schools of the Hasri Ainun Habibie ORBIT Foundation and CREATE Foundation’s CREATE CyberSchool. CREATE CyberSchool is a cloud-based education platform, aligned with the national curriculum, which can be downloaded to tablets enabling students to access quality education wherever they are.

Each participating school will be equipped with tablets pre-loaded with the educational software. In parallel to this Indosat Ooredoo will partner with the Ministry of Education and Culture of the Republic of Indonesia to train 500 teachers, empowering them to use digital tools to increase digital literacy and deliver a high quality education for all.

Alexander added: “By supporting the rollout of the CREATE CyberSchool both students and teachers will enjoy the benefits of the foundation’s innovative educational software, enhancing educational processes at the same time. We believe the digital world can provide fundamental support to the education sector, helping to make education more accessible to children across Indonesia.”

HE Minister of Education and Culture, Anies Baswedan commented, "The Ministry fully supports Indosat Ooredoo's commitment through Indonesia Belajar to use digital technology to help improve access to education for children in Indonesia."

He added, "This is in line with the Ministry’s strategic goal to strengthen the roles of teachers, parents and education institution staff in an integrated education ecosystem. We appreciate Indosat Ooredoo's commitment. We hope that Indonesia's education world keeps on improving and is able to boost Indonesia's competitive advantage globally."