786 Cosmetics offers halal nail polish

786 Cosmetics was established in March 2017 to provide beauty products for Muslim women, and began international shipments in August 2017. The company has come up with a halal nail polish formulation that does not contain or harm any animals, and which allows water to seep through the paint.

"Our biggest client base is international, which was a huge surprise for us. We have so many people from around the world who want colours because they're named after their homeland or their favourite city. It just gives us the motivation to keep providing more and more colour choices inspired by the places we come from and love!" says Iqra, one of the founders of the brand. 

Source: 786 Cosmetics website. Jaipur nail polish on the left, and clear top coat on the right. 

"Contrary to popular belief being water permeable does not make our nail polish chip and peel easily. Actually quite the opposite, unlike other nail polishes our non-peelable formula lasts anywhere from 7 to 10 days with just one use!" states 786 Cosmetics on their website.

Experimentally, the company has placed a nail polish film sample into a diffusion chamber such that it separates the two halves of the chamber. When oxygen flows into the top of the chamber, an oxygen-free carrier gas can be demonstrated to flow into the other half of the film. The experiment has been conducted according to ASTM D 3985 and ISO 15105-2 standards, which it says are more exacting than coffee filter paper tests. Filter paper tests have been done by competitors to demonstrate the water permeability of their nail polishes.

There are eight colours available for sale online, ranging from white, browns, mint, purple, pink and red, plus a clear top coat. Each colour is inspired by a Muslim city. Two of the colours are limited edition - Kashmir is inspired by "tea pink" Kashimiri chai, while Abu Dhabi echoes the white marble of the Grand Mosque. At the time of writing the red shade, Marrakech, was out of stock. 

The company recommends that the each painted nail be rubbed underwater at least once during wudu (الوضوء).

Details:

Watch the video demonstrating the water permeability of the nail polish

Buy 786 Cosmetics halal nail polish online. Each 12ml bottle of nail polish is made in the US and costs US$12.95.

Orly introduces breathable nail polish

Orly has introduced a breathable nail polish that allows moisture to penetrate through to the nail with what the company calls advanced oxygen technology.

Source: Orly website. At the time of writing the most popular colours are pastels, other than a deep maroon - The Antidote (deep wine creme): a pale orange, Rehab (peach nude creme), two pale pinks - Pamper Me (baby pink creme) and Light as a Feather (porcelain pink creme), and a mint Fresh Start (pastel mint creme) are all sold out. This capture shows The Antidote at the bottom centre, and Rehab at the top right.

Orly Breathable Treatment + Color contains argan oil, pro-vitamin B5 and vitamin C to heal and repair. The polish is all-in-one; no base or topcoat are required, cutting manicure times in half. All shades appear to be opaque 'cremes'.

Interested?

View the collection online - Orly does not ship internationally, but has a list of international distributors.

Watch the associated video

Read the Suroor Asia blog post about Inglot, which also makes breathable nail polish

Hashtags: #ORLY, #BREATHABLE

Breathe New Life Into Your Nails! Introducing #BREATHABLE, the FIRST EVER Professional Treatment + Color! Click on bio link for more info. Available now at ORLYbeauty.com. #ORLY

A photo posted by ORLY Made In LA (@orlynails) on Jul 21, 2016 at 3:01pm PDT

ShadeScout Nails matches nail polish colours with pictures

Source: iTunes.

FaceCake Marketing Technologies, creator of the visual search mobile beauty app, ShadeScout, has launched ShadeScout Nails. Now available as a free download on the App Store, ShadeScout Nails combines FaceCake's proprietary colour search technology, which matches beauty products to any colour a user sees, with ShadeScout's easy-to-use format to create a unique mobile shopping experience for lacquer lovers.

"FaceCake's personalised platform makes it easy for shoppers to find exactly what they're looking for and our ShadeScout apps are a perfect example of that," said Linda Smith, Founder and CEO of FaceCake. "Users have connected with ShadeScout's visual search and product discovery, while brands have a unique forum to reach new consumers who might not be familiar with their products. ShadeScout Nails lets the user direct their own shopping experience, providing instant product matches and purchase options in the palm of their hand."

The colour-inspired ShadeScout Nails app gives consumers the ability to easily search for nail shades by drawing inspiration from objects they see, whether it's a dress on a magazine cover or a buzzworthy shade. Shoppers can "scout" a desired colour with the camera on their mobile device and instantly receive nail polishes that match. Featuring polish from more than 25 major and boutique nail brands including vegan prestige brand Londontown*, ShadeScout Nails helps users discover new looks in a rapidly evolving space.

In addition to finding corresponding nail shades without needing any product information, users can visualise different polish finishes and special effects, share snapshots with friends via social media, and purchase lacquers directly from the app. Additional features are unlocked for users who also download ShadeScout. Users can "scout" the same colour across both apps, which makes finding nail polish to match your lipstick, blush, eye shadow, brows and foundation.

Interested?

Download ShadeScout Nails for iOS on the App Store. Asian languages supported include Japanese, Korean, Simplified Chinese, Traditional Chinese, and Turkish.

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*Londontown is available at www.luxola.com

Tuesday in Love offers limited edition water permeable nail polish gift set online

Source: Tuesday in Love website.

Canada's Tuesday in Love has launched a limited edition Metallics Gift Set featuring three metallic water permeable nail polishes for US$34.95. The three complementary colours are Nebula, a dark purple, Iron Throne - dark grey - and Love Me Harder, a deep lavender. The gift set comes in a gift box and is only available through the company's website.

Other new arrivals include lipsticks in Vino Noir, - a matte deep cranberry, Iconic - a matte cranberry red, and Right On - a frosted blue based purple, plus a slew of eyeshadows, including Medieval 601 - a metallic cranberry with silver flecks, Vibe 590 - a deep golden ash bronze, and Rapture 583, a full coverage ashy beige highlight.

Tuesday in Love received halal certification for its cosmetics and nail polish in January 2015. The company is best known for the water permeable nail polish. The 'micro-pore technology' used means water can penetrate through the colour, and that the polish can be peeled off without requiring nail polish remover or harsh chemicals. Tuesday in Love's nail polish does not contain any harsh chemicals such as formaldehyde, toluene, DBP (dibutyl phthalate), camphorare or alcohol, and is never tested on animals.

Interested?

Buy the Metallics Gift Set. Tuesday in Love ships anywhere Paypal is accepted.

Safe 'N' Beautiful reports growing interest in its wudhu-friendly nail polishes

Source: Safe 'N' Beautiful.

Safe 'N' Beautiful (S'N'B), the natural nail care beauty house, has reported a steep rise in global demand for its recently launched SʹNʹB Nail Wash Off range of wudhu-friendly premium nail polishes. The 'six-free'* formula polishes are water-based, water-permeable and removable by rubbing nails gently with soap and water. The polishes are an intelligent beauty solution for women who prefer a safe alternative to chemically based products, the company said.

"Women are more carefully considering the safety and eco-friendliness of the cosmetics they include in their beauty regimen," said Jeanette Sklivanou, founder of Safe 'N Beautiful. "And with time a precious commodity, women are also seeking ways to simplify their beauty routines. SʹNʹB Nail Wash Off provides the perfect solution and balance for natural beauty combined with minimum fuss."

According to S'N'B, this range offers a salon-quality finish and halal compliance as the polishes are free of harmful chemicals, allergens, alcohol, and animal ingredients. They have not been tested on animals.

The collection features a wide palette that ranges from rich jewel tones to vibrant summer hues and an on-trend 'Naturel' collection featuring pale buff and beige tones. For a longer lasting finish SʹNʹB provides a water-based topcoat.

As with the Snails (Safe Nails) range for children, the water-based formulation is quick-drying and easily removable from clothes and furnishings. Application touch-ups are easily achieved with water and a cotton bud.

Snails and SʹNʹB Wash Off are available online and across 40 countries in select salons, boutique stores, duty free outlets and other retail locations in Asia and the Middle East. Safe 'N Beautiful is also seeking distributors in key markets, including in the Gulf region.

*The six are: formaldehyde, dibutyl phthalte (DBP), toluene, formaldehyde resin, parabens, and camphor.

O2M breathable nail enamel available in Singapore from October

Cosmetics firm Inglot, which makes the O2M breathable nail enamel, will be opening a store in Singapore on October 1. The web description for the nail enamel is of enamel that "allows water and oxygen to pass through thanks to its special ingredient – a highly advanced polymer". 

Source: Inglot Singapore Facebook page.

While Inglot says "water vapour" and oxygen can pass through a coat of the nail enamel, an experiment carried out by Inglot in 2013 with O2M nail enamel painted onto coffee filter paper showed that water can indeed pass through the nail enamel after 15 seconds of gentle rubbing to simulate the washing of hands.

Source: Inglot Singapore Facebook page.

The O2M range does not contain toluene, formaldehyde, dibutyl phthalate (DBP) or camphor, according to the Inglot US site. O2M nail enamel is one of the more expensive nail enamels at Inglot. It costs US$15 per bottle in the US whereas other Inglot families of nail enamel average US$10.

According to Inglot Singapore's Facebook page, O2M nail enamel will be available in "all colours" at the Singapore store at Wisma Atria #B1-14. The company invites those interested to register to attend a free make-up demo on the 1st and 2nd of October at 4-5pm conducted by Inglot makeup artist Ela Kocot. More details are available on Facebook here.

Inglot already has stores in Australia, Azerbaijan, India, Iraq, Jordan, Kazakhstan, Kuwait, Lebanon, Nepal, Oman, Philippines, Qatar, Saudi Arabia and UAE.

Interested?

Read the Suroor Asia blog post about S'N'B, which also makes water-permeable nail polish