Halal rice dumplings from Joo Chiat Kim Choo are exclusive to 7-Eleven

Source: Joo Chiat Kim Choo/7-Eleven.

- Kim Choo Kid halal rice dumplings (粽子) are exclusively available at all 7-Eleven stores in Singapore

- The dumplings come in Nonya Chicken and Salted Chicken flavours, with the leaves removed for convenience

A halal version of the well-known Joo Chiat Kim Choo rice dumplings are now available at 7-Eleven stores in Singapore. The No. 1 rice dumpling maker in Singapore, a part of Neo Group, is famous for its Nonya dumplings, made from a recipe passed down over generations.

In an exclusive partnership between 7-Eleven and the heritage brand, two unique Kim Choo Kid flavours have been introduced in Singapore: the halal Nonya chicken and the salted chicken dumplings. Each rice dumpling is painstakingly handcrafted daily in ISO 22000-certified kitchens at Joo Chiat Kim Choo. The emphasis is on ensuring a harmonious blend of traditional flavours.

Source: Joo Chiat Kim Choo/7-Eleven.

The S$2.80 triangular rice dumpling packs are designed to be eaten on-the-go, with the leaves already removed. The dumplings are sold chilled, and ready to microwave to get the same goodness of the original recipe.

Triangular dumplings made from glutinous rice wrapped around a filling are traditionally eaten around the Dragon Boat festival, which is 7 June this year. Traditionally, the dumplings are wrapped in bamboo leaves before being steamed or boiled. Classic dumpling recipes typically contain meat, but there are also vegetarian versions.

Details:

Till 14 May, the dumplings are on promotion at S$2.50 each. Locate a 7-Eleven nearby

Joo Chiat Kim Choo products are distributed to major food service providers and can be found in leading supermarkets, hotels, country clubs, and retail stores around Singapore.

Beautiful.me will take your donations and turn them into rice for the needy

Source: Beautiful.me.  Beautiful.me signs the memorandum of understanding with Community Chest. From left: Elise Wong, CRM Executive, Beautiful.me; Mae Kng, Senior Associate Director, Community Chest; Olive Tai, MD, Beautiful.me; Wileen Chen, Manager of Relations & Engagement, Community Chest.

Beautiful.me has launched the Giving Is Beautiful campaign in collaboration with Hak Yong Company, a rice importer and distributor, and the Singapore Community Chest. The initiative aims to inspire Singaporean online shoppers to donate money that will be used to purchase rice for the needy.

According to the Singapore-based members-only online shopping platform, which offers high-quality beauty, health, personal care and baby products, some 12% to 14% of Singapore residents live in poverty. As part of Beautiful.me's corporate social responsibility (CSR) initiative, every S$1 donated will be used to purchase 1kg of rice, which will then be distributed to 10 local beneficiaries, including the Pertapis Education and Welfare Centre.

In addition, Beautiful.me will reward each donor with 'beauty coins' which can be used to purchase items on the Beautiful.me website. All proceeds from the Giving Is Beautiful campaign go directly to the participating beneficiaries. 

“CSR is always one of the focuses for Beautiful.me, as we believe that ecommerce sites are not only for shopping but a platform to do good. Many would like to donate items such as rice but are deterred by its bulkiness. Beautiful.me serves as a medium to enable the public to do good, and deliver rice to the beneficiaries,” said Olive Tai, MD, Beautiful.me. 

Chairman of the Singapore General Rice Importers Association Andrew Tan, said, “Compared to toys, clothes and other items commonly donated to the less fortunate, rice is one of the most essential items when comes to a meal for the needy families It is also one of the most bulky items to be delivered and donated by individuals public. That is why Beautiful.me and Hak Yong decided to step in and fill up the gap.” 

Ng Lingling, MD, Community Chest and Group Director Fundraising & Engagement of the National Council of Social Service said, “We are heartened by Beautiful.me's efforts in encouraging their online buyers to donate rice to the less fortunate through the charities supported by Community Chest, with their commitment to match a dollar to each kilogram of donated rice. This initiative will bring joy to those in need and demonstrate the collective impact of giving in building a caring Singapore.” 

Interested?

From now till 31 December 2016, donate as little as S$1 to donate an equivalent number of rice in kilograms. A confirmation notice and invoice will be sent by email. Donors need to sign up for a free account at www.beautiful.me to track the amount donated, trace invoices, and receive updates on CSR activities.

View the video about the Giving Is Beautiful campaign