The Malaysia Pavilion has announced that the largest halal quick serving restaurant chain in the world, Malaysian-owned Marrybrown, is its café operator for Expo 2020 Dubai. Marrybrown currently has more than 500 restaurants in Malaysia and across 16 countries, including in Singapore, Thailand, Indonesia, Myanmar, India, the Maldives, and the Middle East.
Marrybrown will feature signature Malaysian delicacies as well as fast food favourites that have proven to tantalise international taste buds. The offerings include Malaysian fried chicken, burgers, Arabian wraps and nasi lemak (fragrant rice cooked in coconut milk and pandan leaf). There will also be nasi kari ayam (curry chicken rice) and teh tarik (aerated milk tea).
"Malaysia Pavilion is incredibly happy to have Marrybrown as our café operator to represent our Malaysian identity. Marrybrown is a shining example of a Malaysian business which pioneered fast food chain franchising in Malaysia and went on to successfully spread its wings globally," said Shamsul Bahar Mohd Nor, CEO, Malaysian Green Technology and Climate Change Centre (MGTC).
"With its vision to bring Malaysian favourite dishes to the world, Marrybrown has flown the Malaysian flag high by going global as a brand. Marrybrown fittingly represent the Malaysian spirit and the best brands of Malaysia at Expo," added Shamsul Bahar.
Malaysia will be among 192 countries participating in Expo 2020 Dubai, scheduled for 1 October 2021 to 31 March 2022. Themed Connecting Minds, Creating the Future, the world expo is the first to be held in the Middle East, Africa and South Asia region.
Malaysia's overall participation at Expo 2020 is led by the Ministry of Science, Technology and Innovation Malaysia while MGTC is the implementing agency. The Pavilion will house segments for permanent display and showcases, a business centre, an amphitheatre and retail and café areas. The net zero carbon site has the theme of Energising Sustainability and will be designed as a rainforest canopy. It is to be located between the Sustainability District and Mobility District at the 438-hectare expo site.
Malaysia's activities during the expo will include permanent displays, showcases, pocket talks, summits and forums, cultural performances, demonstrations and 26 weekly thematic trade and business programmes. The business weeks will be helmed and supported by 22 ministries, 44 agencies and five state governments.