The Malaysia International Halal Showcase (MIHAS) 2026, a key halal marketplace for connecting Malaysian businesses with international markets, has delivered a strong four-day performance. The event recorded sales of RM6.78 B from 23 to 26 September 2026 — 12% more than the RM6.05 B recorded in 2025.
Dato’ Indera Abu Bakar Yusof, CEO, MATRADE said: “MIHAS 2026 demonstrates that the platform is not only growing in terms of sales, but is also creating greater opportunities for Malaysian businesses, particularly small and medium enterprises (SMEs), to access international markets.
"We remain committed to strengthening SMEs and mid-tier companies (MTCs) to expand into global markets especially the emerging and non-traditional markets.”
“The RM6.78 billion in sales achieved at MIHAS 2026 represents valuable opportunities. With the integration of agentic AI, MIHAS is evolving into a more connected and digitally enabled trade facilitation ecosystem, helping Malaysian companies identify potential buyers, build meaningful business relationships and pursue new export opportunities beyond the exhibition floor. Under the MADANI Digital Trade Platform (MDTP), we shall provide Malaysian exporters with continuous connectivity with global buyers and support them in securing sustainable export opportunities,” he added.
MIHAS 2026 attracted 69,104 visitors from 93 countries, up from 50,340 visitors in 2025 — 37.3% more, the highest increase since its inception in 2004. The event also brought together participating exhibitors and International Sourcing Programme (INSP) buyers from 58 countries, further strengthening MIHAS’ international reach and appeal as a global halal trade exposition.
The INSP generated RM4.02 B against RM3.63 B in 2025, growing 10.9%. INSP facilitates structured business meetings between Malaysian sellers and international buyers, creating targeted opportunities for sourcing, business matching and potential export transactions.
Meanwhile, the MIHAS Exhibition recorded approximately RM1.99 B, compared to RM1.89 B in 2025, up 5.5%. Among the top products driving exhibition sales were processed food and confectionery, food technology and packaging, frozen food, as well as fertilisers and agrochemicals.
Malaysian SMEs benefited as well with MIHAS Exhibition 2026 sales of RM620, compared with RM557 M in 2025 (up 11.3%). SME participation has increased over six years, from 64 companies in 2021 to 339 companies in 2026, a 429.7% jump.
Under RMK13, the 13th Malaysia plan ending 2030, Malaysia has set a target of RM80 B in halal exports. The Malaysia International Halal Showcase (MIHAS) 2026 continues to support this ambition by providing Malaysian SMEs with access to international buyers, business matching, sourcing opportunities and digital tools to expand their market reach and strengthen their export capabilities.
The 2026 edition also marked a significant step forward in MIHAS’ digital transformation through the integration of agentic AI. More than 22,000 AI-assisted business appointments were generated during MIHAS 2026. Of these appointments, 324 matches were made, representing RM28 M in sales.
The AI platform will continue to operate until 2027, enabling participating businesses to continue connecting, engaging with potential buyers and pursuing new trade opportunities beyond the four-day exhibition.
Malaysia’s halal exports reached RM68.52 B in 2025, a 10.9% increase from RM61.79 B in 2024.
Hashtag: #MIHAS2026




