Hilton is reigniting their global To New Memories campaign with a Malaysia-based follow-up to facilitate the reconnection of people in line with Ramadhan traditions.
Hilton debuted To New Memories last year. The campaign is built on research insights that show consumers crave reconnections with family and friends, and are inspired by travel memories.
The brand will be offering special room and dining packages, changing breakfast hours to accommodate dawn prayers. Prayer mats, the Quran, and prayer timetables can be arranged for guest rooms upon request. Guests can also enjoy Ramadhan-inspired turn-down amenities such as complimentary dates in guest rooms and more.
All 11 outlets nationwide will partake in the traditions of iftar (breaking of fast at sunset) and suhoor (the predawn meal) with a dinner buffet highlighting Malaysia's culinary heritage plus other Asian specialties.
The Jelajah Selera campaign runs from April to May 3 and offers guests themed buffets, takeaway specials, in-room suhoor dining, barbeque buffets, and more.
"Cherished family memories are at the heart of Hilton. We want guests to know that Hilton and our Team Members are ready to fully facilitate connection with loved ones during the month of Ramadhan," said Eugene Oelofse, Marketing & Communications Director - Malaysia, Philippines, Sri-Lanka.
Details:
Participating hotels include Hilton Kuala Lumpur, Hilton Petaling Jaya,
Hilton Kuching, Hilton Kota Kinabalu, DoubleTree by Hilton Kuala Lumpur,
DoubleTree by Hilton Johor Bahru, DoubleTree by Hilton Melaka,
DoubleTree Resort by Hilton Penang, Hilton Garden Inn Puchong, Hilton
Garden Inn Jalan Tuanku Abdul Rahman North and Hilton Garden Inn Jalan
Tuanku Abdul Rahman South, and DoubleTree by Hilton Putrajaya Lakeside.
Book new memories directly with Hilton through any official Hilton website or call centre, the Hilton Honors app, or at a Hilton property. Hilton Honors members enjoy up to 25% in discounts.
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| Source: Hilton. The Jelajah Selara campaign in Malaysia is a take-off from the existing To New Memories campaign. |