Thursday 22 June 2023

Sharjah Media City, Smartt. Studio team up to strengthen e-commerce in MENA

Source: Smartt. Studio. From left: VIPs pose to commemmorate the MoU..
Source: Smartt. Studio. The memorandum of understanding (MoU) formalising the partnership was signed by HE Shihab Alhammadi, Managing Director of Shams, and Kartik Jobanputra, Founder & CEO of Smartt. Studio in the presence of HE Dr Khalid Omar Al Midfa, Chairman of Sharjah Media City 'Shams'. Jobanputra (left), HE Alhammadi (right), with Dr Al Midfa between them.

Sharjah Media City (Shams) and Smartt. Studio have partnered to strengthen the e-commerce space in the MENA region.

Both parties will help global conglomerates and retailers streamline their online expansion strategies by offering a seamless one-stop-shop to meet their e-commerce needs, with timelines to go live in three weeks. Shams and Smartt. Studio further plan joint targeted marketing initiatives to generate interest among global retailers, conglomerates, and e-commerce platforms in the MENA region.

Businesses within the Shams community will now be able to elevate their online presence, amplify revenue streams and expand their customer base exponentially, the two companies said. 

Smartt. Studio's photographers will use cutting-edge technology to showcase clients' products, for example. The images will seamlessly integrate into online retailers' platforms through Smartt. Studio's AI-driven, tailor-made content management system. 

"This partnership perfectly aligns with our vision to establish the MENA region as a global leader in online commerce," said HE Dr Khalid Omar Al Midfa, Chairman of Sharjah Media City 'Shams'.

"By uniting with Smartt. Studio, we can effectively empower businesses to flourish in an exceedingly competitive market with our goal being to drive sustained economic growth and foster innovation throughout the region," said HE Shihab Alhammadi, MD, Sharjah Media City 'Shams'.

"The success of global conglomerates and retailers in the online marketplace lies in presenting their products using unique ideas. We are excited to collaborate with the Sharjah Media City and look forward to supporting conglomerates and retailers seeking online dominance through our streamlined one-stop-shop approach," said Kartik Jobanputra, Founder & CEO of Smartt. Studio.