Duchess, launched first, is a semi-instant loop-type hijab made of heavy chiffon that has a triangular Swarovski crystal hotfix embellishment.
Named 'Stella', Latin for 'star' because of the crystal and hotfix Swarovski pearl cluster on the hijab, Stella is a semi-instant garment loop-type that is made of Korean chiffon. Crystal pearls by Swarovski have a crystal core and are both washable as well as anti-scratch.
Two more collections, named Camellia and Sonia, are yet to come.
The Neelofa perfume (RM55) was launched at the same time. The scent begins with sweet top notes that after transforms into strawberry and blackberry in an hour, with hints of musk, rose and floral tones. The perfume will last more than five hours, according to the company.
The company has also uploaded its Raya campaign for 2016 onto YouTube. The video, titled Allah Lebih Tahu (Allah knows), has gratitude and faith as its theme. Zalora Malaysia has additionally created a holiday video for Naelofar.
Naelofar Hijab was founded by Neelofa and her partners, who decided to revolutionise and simplify modest fashion with an 'instant' shawl. There are more than 100 stockists in Malaysia, Brunei and Singapore. Neelofa currently has two other labels - Nalelofar Abaya and Lofalens, fashionable contact lenses.
Interested?
View the associated video (Malay) and Zalora's Lebaran Bersama Naelofar 2016 video
Watch how to wear a Naelofar hijab in 1 minute
Read the Suroor Asia blog post about Zalora's Hari Raya Boutique this year
Hashtags: #naelofaraya2016, #duchessbyNH, #stellabyNH, #nhraya2016, #naelofarhijab, #ilovenaelofarhijab, #rayaperfume #neelofaperfume