Under Armour introduces sport hijabs

Under Armour has introduced the Under Armour Sport Hijab for the athletes looking for the extra edge. "Ingrained in Under Amour brand values is to Stand For Equality and this ensures we have the gear that allows all athletes to train and compete," said the company in a statement.

“We spent several years developing the UA Sports Hijab, because we wanted to ensure that when the product launched it was the best it could be. The UA Sport Hijab is rooted in functionality and performance, from the breathable and sweat wicking fabric, to the stretch, seam construction and ear bud access.

"Our team worked diligently to launch a quality sport hijab that will meet the performance needs of its user and ensure all female athletes are covered from head to toe no matter their size, level of performance or religion,” said Jennifer Smith, Under Armour Senior Design Manager, Accessories.

Under Armour developed the UA Sport Hijab with the help of Hijabi athletes around the world including Canadian Under Armour Ambassador, Saman Munir. Saman, a certified personal trainer and fitness influencer, tested multiple prototypes and provided her feedback to the Under Armour design team.

"Because we wanted this product to be the best in the market we did spend several years researching and wear testing different iterations," said Smith.

"It was especially impactful to have personal insight from our own UA athlete, Saman, during this process to drive home the fit and functionality while making an authentic product."

Source: Under Armour. Under Armour Ambassador Saman Munir trains in the UA Sport Hijab.

“When you’re wearing fabric around your whole head while you sweat, breathability is non-negotiable. The UA Sport Hijab has changed my workout experience because it’s breathable and has enough length in the front and back, so it doesn’t come untucked. The UA Sport Hijab is game changing for all Muslim women,” said Munir.

The Sport Hijab is made with four-way stretch to move better in every direction. The super soft, smooth fabric is made with a unique hex-shaped mesh pattern designed for maximum breathability, sweat-wicking capability and an extra-fast drying time. With a contoured band around the face, the hijab is designed to prevent slippage, so it won’t come untucked or fall off. Built-in headphone access and a reflective logo ensure that women athletes can work out without distraction.

Details:

The UA Hijab is now available at for US$35 at underarmour.com, UA Brand Houses and select retailers.

Under Armour Singapore sells the UA Sport Hijab and the new longer UA Extended Sport Hijab, for bust coverage. Both cost S$35, in XS/S and M/L sizes, and are only available in black. Adidas Singapore also sells a sport hijab in black for S$35, but it is sold out at the time of writing.

Hana Tajima's 2017 spring/summer collection is out

Uniqlo and fashion designer Hana Tajima have launched the 2017 spring/summer collection in Singapore and Malaysia.

The Hana Tajima Lifewear collection is exclusive to Uniqlo and is inspired by the relationship between movement and form while echoing Tajima's Japanese roots and English upbringing.

The collection features elegant, contemporary styles that are both versatile and comfortable. Pieces include long flowing skirts, tapered ankle-length pants, loose-fitting blouses, kebaya and hijab. Solid colours dominate, particular dark colours and shades of brown.

Interested?

View the Uniqlo video interview with Hana Tajima

Watch the video on creating looks with the 2017 spring/summer collection for Uniqlo

Check out the hijab tutorial with the shaped hijab with ties from the collection 

In Singapore, the collection is available at 313@Somerset, Bugis+, OneKM and online.

*Images source: Uniqlo website.

Matahari Books is calling for contributions on hijab experiences

Source: Matahari Books Facebook page.

Matahari Books is calling for contributions from women for a new anthology named Tudung: An Anthology, to be edited by Azalia Zaharuddin, a Japan-based writer from Malaysia.

Short fiction or non-fiction pieces of 2,000 to 3,000 words long are invited on hair or hijab views and experiences from female authors. Submissions should be primarily in English.

Interested?

Email matahari.books at gmail dot com by 31 March. The email subject should be TUDUNG ANTHOLOGY

Hashtag: #TheMatahariAlsoRises, #TudungAnthology

posted from Bloggeroid

Naelofar launches Raya collections, releases video

Naelofar Hijab has just released the Duchess (RM83) and Stella (RM99) hijab collections.
Duchess, launched first, is a semi-instant loop-type hijab made of heavy chiffon that has a triangular Swarovski crystal hotfix embellishment.

Named 'Stella', Latin for 'star' because of the crystal and hotfix Swarovski pearl cluster on the hijab, Stella is a semi-instant garment loop-type that is made of Korean chiffon. Crystal pearls by Swarovski have a crystal core and are both washable as well as anti-scratch.

Two more collections, named Camellia and Sonia, are yet to come.

The Neelofa perfume (RM55) was launched at the same time. The scent begins with sweet top notes that after transforms into strawberry and blackberry in an hour, with hints of musk, rose and floral tones. The perfume will last more than five hours, according to the company.

 

The company has also uploaded its Raya campaign for 2016 onto YouTube. The video, titled Allah Lebih Tahu (Allah knows), has gratitude and faith as its theme. Zalora Malaysia has additionally created a holiday video for Naelofar.

Naelofar Hijab was founded by Neelofa and her partners, who decided to revolutionise and simplify modest fashion with an 'instant' shawl. There are more than 100 stockists in Malaysia, Brunei and Singapore. Neelofa currently has two other labels - Nalelofar Abaya and Lofalens, fashionable contact lenses.

Two collection of #naelofaraya2016 has been launched, so what's next ya?🤔😍#duchessbyNH #stellabyNH #nhraya2016 #naelofarhijab #ilovenaelofarhijab #nhauthorizedstockist

A photo posted by Naelofar Hijab Official ( HQ ) (@naelofarhijab) on Jun 2, 2016 at 5:51am PDT

Interested?

View the associated video (Malay) and Zalora's Lebaran Bersama Naelofar 2016 video

Watch how to wear a Naelofar hijab in 1 minute

Read the Suroor Asia blog post about Zalora's Hari Raya Boutique this year

Hashtags: #naelofaraya2016, #duchessbyNH, #stellabyNH, #nhraya2016, #naelofarhijab, #ilovenaelofarhijab, #rayaperfume #neelofaperfume

Indonesian fashion store Moshaict features unique prints from an Epson printer

Source: Epson. The Hijab Store.

When Indonesian entrepreneur and digital textile expert Budi Santoso opened his own business in 2008, it had nothing to do with printing. Moshaict is a clothing store that specialises in fashions for Muslim women. The first store opened in Jakarta about six years ago. In 2011, he had a brainwave: why rely on external printers, when he could print his own products and sell them in his store? 

Having discovered the Epson SureColor SC-F7070 online, Santoso made some comparisons with other similar machines and found that the SC-F7070 was the most suitable for his needs. “Everything I read talked about the quality of the prints and the cost was within my reach. I also found out that many of the other brands use Epson’s parts so I thought why not get an entire machine that was made by Epson, rather than one that only has parts," said Santoso. 

“Working with my designer, I used the printer to create our own unique fashion designs and print them in-house. It was a hit and we managed to reduce our costs,” he said.

Source: Epson. A range of the results from the printer.

Santoso currently has ten Moshaict outlets in and around Jakarta and is looking to open at least another five more. This means more textile printing, an area that Santoso has already decided to focus on.

"I chose Epson and it paid off; my customers are all very satisfied,” states Santoso. “This investment has already allowed me to grow my fashion business and branch out into a brand new area of business – professional printing. I definitely want to expand my printing capabilities, invest more in it and see it grow.”

Moshaict has a 50% off sale till the end of March. The store is available online but only ships within Indonesia.

Patricia Rox brings its handcrafted luxury womenswear and accessories to Asia

Patricia Rox, the luxury womenswear brand that debuted in Europe in 2013, has set foot in Asia through the official launch of its brand and its Spring/Summer 2015 The  Fantasy Capsule in Singapore.

The luxury womenswear company creates globally inspired, traditionally handcrafted pieces. With exotic, intricate prints and bright, bold colours at the forefront of its designs, Patricia Rox brings one-of-a-kind ready-to-wear and accessories to discerning, sophisticated women. 

The latest Spring/Summer The Fantasy Capsule of silk dresses with floral-inspired prints; vibrant, circus-inspired scarves; as well as buffalo horn and enamel jewellery transports the Patricia Rox woman back to her whimsical childhood fantasies. The collection is luxurious yet effortlessly chic, and is versatile enough for a resort, travelling or attending a soiree. 

Patricia Rox is the brainchild of fashion lawyer Patricia Haywood. Gathering inspiration from her love of travel, Patricia has created a brand that brings together traditional techniques and modern ideas to create unique, handmade pieces, and a brand with a mission to make well-crafted pieces available to women everywhere. 

"At Patricia Rox, we go to great lengths to bring women unique and well-made clothing and accessories. Our vision is to bring together some of the most creative people from different regions to create something special, and to make the art of traditional craftsmanship accessible to women worldwide," says Haywood, Founder and Creative Director, Patricia Rox. 

Every piece of ready-to-wear, jewellery and scarf is handcrafted by skilled and passionate craftspeople. Patricia Rox works with artisans who are the best at their craft and who are skilled at preserving the integrity of the materials used in each piece created. 

Each print is painstakingly hand-drawn by one artist, with some prints taking 200-300 hours to complete. These one-of-a-kind prints are viewed as works of art. This traditional technique translates to smaller runs and limited editions of each design and ensures that each and every piece will be unique and exquisitely crafted. 

With a mission to find the best natural materials like silk, cotton, linen, horn, enamel and pearl from around the world to create unique pieces that are just as unique as the Patricia Rox woman, all materials are ethically and sustainably sourced from only the best suppliers from the Americas, Europe, Africa, and Asia. 

Currently, the collection of Patricia Rox scarves is available online at www.gnossem.com, a Singapore based online shopping site for unique and quality fashion from top, independent designers. Outside of Singapore, Patricia Rox is available in Asia at Aman Resorts in Bali, and www.shopzaozao.com in Hong Kong. 

An e-commerce site and physical flagship store are in the works.

*All images from Patricia Rox.