Retailers in the food and beverage industry often offer special activities and promotions during Ramadhan in Singapore, as Hari Raya (Eid) is the largest celebration of the year for Muslims in the country, with visits to families and friends lasting a month after the first day of Eid. This year was no exception.
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| The Health Promotion Board runs an anti-smoking campaign every Ramadhan as fasting already excludes smoking during the day, making it an incremental effort to stop altogether. |
NTUC, the supermarket, thoughtfully offered drinks and dates for Muslims shopping around sunset.
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| Yankee Candle is offering a free large-jar candle for every purchase of a candle warmer. |
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| Marks & Spencer (M&S) has special Eid packaging for its gift boxed biscuits. Many of its food products are marked suitable for vegetarians*. |
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| Bata purchases of S$80 and above come with a free storage set and complimentary green packets. |
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| Ramadhan offers at takeaway pizza parlour Pezzo include the discounted Jemput Family Set A for four, S$39.90; Set B for six at S$59.90; and the Ramadan Combo for one, at S$9.90. |
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| Seoul Garden has a special Ramadhan menu. |
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| Mr Bean has Raya goodies with a free gift. All items on the poster are less sweet than usual, and halal certified, the company said. |
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| F&N has a new limited edition passionfruit flavoured beverage for Ramadhan and Eid. There are four limited edition flavours available. Besides the passionfruit beverage, pineapple, pink grapefruit and fruitade are available for the season. |
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| Fanta introduced a new melon-flavoured beverage. |
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| Cantine, the food court, is offering discounted desserts or drinks for a minimum spend of S$10 in a single receipt. |
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| CSR initiatives are often introduced around Ramadhan. Milo is matching S$30 purchases of Milo products made at major supermarkets by 11 June with a S$30 breakfast basket worth S$30 to the needy beneficiaries of the Tabang Amal Aidifiltri Trust Fund. Ten contributors can even meet football superstar Fandi Ahmad. Read the Suroor Asia blog post on MILO's Ramadhan campaign. |
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| Social media played a part this Ramadhan. The Malay Heritage Centre put up a photowall at One KM Mall and invited selfies with the photowall to be posted to Instagram. |
Interested?
Check out the
Suroor Asia blog posts on:
Polar Puffs and Cakes' and Prima Deli's Raya offers
*Vegetarian foods that contain alcohol or are prepared with it, would not be halal.
