APAC to drive global halal cosmetics and personal care market through to 2022

Source: Technavio, via Businesswire. Infographic on the global halal cosmetics and personal care market 2018-2022.

Technavio forecasts that the global halal cosmetics and personal care market to grow at a CAGR of 13.55% from 2018 to 2022. To calculate market size, the company considered the revenue generated from the sales of halal cosmetics and personal care through online and offline channels.

A key factor driving growth is the rising Muslim population worldwide. Technavio said an increase in demand from the growing Muslim population and rising awareness of halal cosmetics and personal care products are pushing demand up.  Improved standardisation and certifications are another market driver.

As the Asia Pacific region (APAC) is home to more than 55% of the Muslim population, the region is experiencing a relatively higher demand for halal cosmetics and personal care products. EMEA led the market in 2017 with a global halal cosmetics and personal care market share of close to 52%. During the forecast period, the APAC region is expected to register the highest incremental growth, while the other two regions will witness a decline in their market shares.

Brands listed in the report include: 

• Amara Halal Cosmetics
• Ivy Beauty Corporation
• Martha Tilaar Group
• PT Paragon Technology and Innovation, the parent company for Wardah
• Total Beauty Network, parent company of Inika
• WiproEL

Vendors in the market are trying to capitalise on the demand for halal personal care and grooming products for men. Although many vendors manufacture halal cosmetics and personal care products for women, not many cater to men. Segment categories include skincare products, haircare products, and fragrances. Celebrity endorsements are also encouraging men to use personal care and grooming products.

“Presently, Millennial Muslim consumers are becoming conscious of their looks and appearance, propelling an interest in personal grooming among young men. This expands the consumer base of the market. Therefore, the interest in personal grooming is expected to spike the volume sales of halal cosmetics and personal care products during the forecast period,” says a senior analyst at Technavio.

As halal cosmetics and personal care become more popular, the counterfeiters will also have a field day, Technavio warns.

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