The opening of Al Joud Boutique Hotel in Makkah, KSA is just one of several J/Brice Design International
engagements in the kingdom that include the first Kempinski Hotel,
several eateries, family entertainment venues, and a royal family villa.
Said Jeffrey Brice Ornstein, whose firm is based in
Jeddah, KSA and Boston in the US, "Since the pilgrimage is the holiest
event for devout Muslims who come from all walks of life, we wanted
guests enjoy an upscale feeling during their often once-in a lifetime
journey. We've succeeded by creating an upscale 21st century environment
for a global market that serves guests from both wealthy and poorer
countries."
While rated at three stars, hospitality
insiders report that the 124-guestroom hotel, located among pricier
properties, offers superior finishes, fixtures and amenities and
delivers greater value than other comparably rated hotels in the
vicinity of the Ka'abah and other religious sites.
"An
Arabian motif is carried out throughout the property in natural,
high-end materials—walnut, alabaster and marble. Contemporary crystal
lighting fixtures add elegance to a lobby furnished with inviting
upholstered pieces in understated sand and desert sunset hues. Custom
carpeting repeats the patterns in umber and orange tones set against a
marble floor, all of which draw upon the palate of Arabian sunsets,"
explained Ornstein.
J/Brice directed the interior
design of the Kempinski Towers that opened in Al Khobar, KSA in 2015 as
well as The Grand Heritage Hotel and Spa in Doha, Qatar. Ornstein added,
"Over a dozen years ago we made a strong commitment to the Arab world.
We developed a sensitivity to the region, absorbing everything from
religion, classic art, music and design to popular culture. Being asked
to design a hotel whose primary goal is to appeal to devout Muslims is
an honor and culmination of our ability to internalise the Arabian
sensibilities and aesthetics."