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| Source: Eid Season. Over one in five visitors were from outside the targeted cities hosting the events (23%). |
The inaugural Eid Season in KSA has attracted 5 million visitors in five days. The initiative falls under the umbrella of Saudi Seasons and aims to generate Eid happiness and joy at the individual, family, neighbourhood and community levels. Eid Season accommodates the fluctuating sleeping hours in the post-Ramadhan period, and allow for more time and space for enjoyment.
This year's inaugural season hosted more than 350 events and 900 shows in 90 cities across the kingdom. Fifty-seven premier events were held in Riyadh, Dammam, Taif, Madinah and Alahsa.
Visitors from outside the targeted cities hosting the events made up 23% of total visitors, indicating a success in attracting all segments of society to Eid Season events and helping to increase families' spending on culture and entertainment inside the country.
Stage and music shows were the best-selling events, especially the comedy Antar Al Mofaltar (عنتر المفلتر) starring Tariq Al Ali and On Stanley Bridge with Egyptian star Mohammed Saad. The musical From Sixteen Till Now was also very popular, as were concerts by Arab stars from KSA, the Gulf and the Arab world, including Mohammed Abdo, Rabah Saqr and Angham.
Saudi malls have received visitors for 120 continuous hours during Eid's first five days, Eid Season organisers reported separately. As part of Eid Season, consumer-facing brands were encouraged to operate 24x7 over five days for shopping, restaurants, cafes, and cinemas. Restaurants and hotels have also participated with Eid breakfast offers.
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| Source: Saudi Seasons. Eid Season was organised for the first time ever under a unified and comprehensive theme across the kingdom's cities. |
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