Monday 11 August 2014

Mobile-based searches for Eid have grown from 2012 to 2014

An overview of summer (Editor's note: roughly June to August) rituals in Asia by Google has seen a large rise in mobile searches about Eid this year compared to last year. 

According to an August 7 blog post by DuĊĦan Farrington, Communications Manager, Google Asia Pacific, mobile searches around 'Eid' in India, Indonesia, Malaysia, the Philippines and Singapore went up substantially from January to June. It appears that roughly 15% of searches for 'Eid' in June 2014 were from mobile phones whereas more than 25% of the searches by June 2014 were mobile-based. The figures as provided do not indicate how many searches were made, or if more searches were made in 2014 compared to 2013.

Ramadhan began in late June and Eid Al-Fitr 2014 was in late July so it is likely that the figures would continue going up all the way to July, and then spike again in early October for Eid Al-Adha. The double spikes seen for 2012 and 2013 indicate when the two Eids occurred. Eid Al-Fitr 2013 was about August 7 while Eid Al-Adha 2013 was around mid-October. Eid Al-Fitr 2012 was around August 18 while Eid Al-Adha 2012 was around 24 October.  


Image source: Google Asia Pacific blog. Mobile Percentage of Eid-related
searches in Indonesia, India, Malaysia, Philippines, and Singapore
Data source: Google Data, 2013–2014


*The Islamic calendar is based on the moon and moves a few days earlier every year.

*The formal start of a month may depend on whether the moon can be physically sighted, so different countries or areas would have months that start and end on different days. The difference would typically be no more than a day.

*There are two Eids every year, slightly over two Islamic months apart.