Tuesday, 4 November 2014

Mastercard partners Muslim lifestyle marketplace Zilzar

MasterCard has partnered with Zilzar.com, billed as the world’s first global Muslim lifestyle marketplace platform. Zilzar.com provides information and content for users, sellers, buyers, and halal certification bodies, engaging them across sectors of Islamic finance, food, travel, logistics, cosmetics and fashion, among others.

Source: Zilzar website.

The launch of Zilzar.com was officiated by the Prime Minister of Malaysia, Dato’ Sri Mohd Najib Tun Abdul Razak at the 10th World Islamic Economic Forum in Dubai in late October. 

“The Muslim lifestyle market has shown tremendous growth and has huge potential. MasterCard is delighted to be able to partner with Zilzar to deliver seamless payment services for this impressive best-of-breed platform that has been specifically designed to cater to the needs of this dynamic US$2.5 trillion segment. This collaboration truly is an important one for us as it underscores our commitment to ensure payments are safe, smart and secured at all times,” said Safdar Khan, Group Country Manager, Indonesia, Malaysia and Brunei, and Group Head, Islamic Payments, Southeast Asia, MasterCard.

“Zilzar will meet the needs of all parties by providing a more centralised and accessible online hub, a one-stop shop where products can be marketed globally, safely and ethically. The world is looking for the next BRICS story, growth market with growth demographics, and Zilzar is the e-vehicle for the halal super-highway for empowering micro-SMEs, SMEs, and export ready SMEs into these new markets for growth,” said Rushdi Siddiqui, Chief Executive Officer of Zilzar.


Zilzar’s technology platform has been built using the most contemporary technology and usability standards like flat design and responsive layouts. Much like leading social networks, the buyers and sellers can follow each other and never miss a deal, making it the world’s first trading social network. The collaboration will see MasterCard offering its expertise in payment technology to support Zilzar.com’s infrastructure and provide a safe, secure and scalable payments capability which can grow with the marketplace as consumer and business needs for halal trade and commercial information evolve. 

Equipped with the latest security tools, the payments infrastructure set up for Zilzar.com is designed to enable merchants and consumers to perform secure transactions with ease and convenience. It will also provide sellers with free digital store-fronts, basically an e-souq.