Monday 2 February 2015

Halal World Food looks at future of halal food industry at Gulfood 2015

Source: Gulfood.

Dubai, a primary global trading hub for the international halal food industry and a strategic enabler in the emirate’s long-term vision to become the global Islamic economy capital, is hosting over a thousand halal food companies at Halal World Food presented by the 20th Gulfood, the world’s biggest annual food and hospitality trade show, taking place from 8 to 12 February 2015 at Dubai World Trade Centre (DWTC).

With more than 80,000 international food industry professionals due to attend the largest edition of Gulfood to date, Halal World Food is arguably the world'’s biggest annual halal food sourcing trade show. The specialist, show-within-a-show will cover all halal-related aspects of global food service, retail and hospitality sectors to highlight the depth and variety of international halal products, from energy drinks, vegan and vegetarian foods to meat and poultry, canned goods, gourmet and fine foods.

“The global halal food market now accounts for a fifth of the world’'s food trade (Datamonitor, 2014), and as the primary trading hub for halal food in the MENA region, Dubai has both the ambition and world-class infrastructure to become a worldwide halal centre,” said Trixie LohMirmand, Senior Vice President, Exhibitions & Events Management, DWTC. 


"“Gulfood is one of the most important international platforms for the global food trade and the strategic enhancement of our Halal World Food initiative will ensure the show continues to play a leading role in the growth of the halal food sector, a key enabler in realising Dubai’'s vision to become the global Islamic Economy capital," she said.”

With GCC halal food imports projected to rise from US$ 25.8 billion in 2010 to US$ 53.1 billion by 2020 (Economist Intelligence Unit), the UAE is progressing a series of initiatives designed to propel its position at the forefront of the global halal food industry. 

In 2012, the UAE was granted a three-year chairmanship of the first technical committee for halal food standards, underlining the global significance of the country as an important market and its ascendancy as a halal hub in the region. Anticipation runs high as the Emirates Authority for Standardisation and Metrology (ESMA) and Dubai Municipality work to establish unified halal standards that will, in the future, be introduced to all Islamic countries. In addition, government officials announced in 2014 that Dubai has dedicated 6.7 million square metres of land in Dubai Industrial City for a dedicated ‘Halal Cluster’ reserved for manufacturing and logistics companies dealing in halal products.

The inaugural Halal Investment Conference on February 10 as part of the three-day Gulfood Leaders Events programme will cover the implications of new developments in the halal industry. It brings together key halal sector players and senior government decision makers to discuss commercial and business opportunities. Questions to be discussed include
  • The role of 'halal' in Dubai’'s capital of Islamic Economy vision, Business opportunities in the global halal marketplace, 
  • Halal regulations and governance in the GCC, 
  • The impact of any new halal regulations on the global food industry, 
  • Positioning of halal products in mainstream markets, 
  • Successful halal marketing, and 
  • The meaningful transformation of the halal brand in non-Islamic countries.

Representatives from Al Ghurair Investments, Al Dahra Agriculture, Zilzar Technology, Emirates Authority for Standardisation and Metrology (ESMA), Dubai Municipality, Mondçlez International, Danone, RAQAM Consultancy JLT, Just Falafel and GMA Middle East will speak at the conference.
"“Being an all-halal food focused manufacturer, Dubai, the main hub for the halal food industry, is one of our primary and biggest markets. Through our participation at Gulfood, and through Tilly Sabco'’s sponsorship of the conference, we hope to expand our presence in the region and to highlight the key differences in the definition of ‘'halal’', the most widely abused term in the world. 

"Because no unified halal standard exists in the global market, even those products that are labeled 'halal' might not necessarily be fit for Muslim consumption. We believe that Dubai, with its vision to become the capital of the Islamic Economy and the introduction of its halal scheme – a set of global unified standards – will level the playing field for all halal manufactures and restore consumer confidence,”" said Idris Mohammed, Director, Tilly-Sabco Bretagne – the French leaders in chicken production and slaughtering, and the title sponsor of the Halal Investment Conference.

With the vast majority of the world’'s major halal-certified beef and mutton producers and exporters represented at Halal World Food and Gulfood 2015, Uruguay XXI – the South American country’'s Institute for Promotion of Investments and Exports of Goods and Services, –revealed food and beverage exports to the Middle East have grown 77% since 2010.

“Uruguay is currently the world’s sixth largest exporter of beef and the Middle East is a key export territory for Uruguayan meat exporters,” said a Uruguay XXI spokesperson. “Food and beverage exports to the Middle East accounted for 95% of total Uruguayan exports to the region last year. The halal sector is an increasingly vital revenue source for every global cattle exporter and Uruguay companies – which already export halal-certified beef to countries including Russia, China, Canada, Germany, United States, Italy and Kuwait – are in a fantastic position to leverage increased market share across the Middle East.”

Jebel Ali Free Zone (Jafza), the flagship free zone business of Dubai, will be highlighting its key offerings as the trade and logistics hub for the food and beverage sector at Gulfood. 

Jafza’s strategic advantage is its location between Jebel Ali Port and Al Maktoum International Airport, facilitating speed-to-market. It has seen a significant increase in the demand for food and beverages facilities at the Free Zone in 2014. The upswing is largely driven by high quality custom-built storage and manufacturing infrastructure solutions the Free Zone offers, including the right logistics links that the industry needs. The sector is estimated to have generated trade worth AED15.50 billion at Jafza in 2013, and the Free Zone expects to double the trade volume in the next five years.

Jafza will also be using the show as a springboard to highlight its plan to build a state-of-the-art Halal Zone in the Free Zone to serve international markets and another Halal Zone in its sister company TechnoPark to serve the local and GCC markets.

The Malaysia External Trade Development Corporation (MATRADE) is leading a delegation of 81 Malaysian exhibitors to Gulfood 2015. MATRADE’s 11th participation in Gulfood will feature frozen food items, wide range of palm oil products, confectioneries, sauces and paste, ready-to-eat items, beverages, health food, pasta and food ingredients.

According to MATRADE, Gulfood will give its delegates good exposure to the demands from the UAE, which is the gateway to the Gulf region. MATRADE also shared that Malaysia’s exports of processed food to UAE have increased from RM299.7 million in January to November 2013 to RM469.4 million for the same period in 2014 . It is expected that the exports of Malaysia’s processed food to UAE will continue to grow in the coming year as Malaysian food products have widely accepted assurance standards, quality and reliable halal standards.

Six Chilean businesses will present their halal products, including energy drinks, fruit juice, bottled rainwater, extra virgin olive oil, functional foods from Chilean berries such as maqui (Aristotelia chilensis, with a taste similar to blueberries),
and murta (Ugni molinae, which can be used to make jam), Omega 3 for human or animal consumption, chocolates and other gourmet foods, as well as Merkén (smoked Chilean aji chilli peppers) and other condiments - all processed and produced under halal certification.

"Practically all of the national halal-certified businesses are exporting, or are looking towards exporting shortly to markets with Muslim populations. Some of these businesses have exported to countries with majority Muslim population in the North of Africa (Morocco, Egypt), Middle East (United Arab Emirates, Saudi Arabia, and Jordan), Southeast Asia (Indonesia and Malaysia) as well as for the consumption of minority populations in Europe and the US. It is estimated that in 2013, they exported close to US$11 million," commented Lorena Galla, Chilean Commercial Assistant in Dubai.

Part of the Dubai Food Festival, a city-wide culinary celebration running throughout February, the second annual Halal World Food at Gulfood 2015 plays a key part to further t
he global halal food market, which is expected to reach US$1.6 trillion by 2018. Global opportunities across for the halal market are predicted to reach US$10 trillion by 2030 (Global Futures and Foresights Study). 

Read our blog post about Gulfood here.
View the list of Chilean business present at the fair here.
Register for the conference here. Download the free mobile app here.