Ugly by Nature toothpaste is fluoride free

UGLY by nature, a newly launched chemical and fluoride-free toothpaste, is getting attention, is undergoing an Indiegogo campaign till November 1, 2015 to raise funds for production and distribution. The product ships worldwide, and contributions of US$5, US$10 or US$100 go towards the financial goal of US$26,000.

Source: Indiegogo page.

The toothpaste made with fair trade organic coconut oil, non-GMO xylitol, coconut-activated charcoal and aloe barbadensis leaf juice. "We decided on the name UGLY by nature because of the product's silvery-gray appearance – our signature colour," Dr Paul Herman, UGLY by nature's CEO says. 

Currently, UGLY by nature toothpaste is offered in seven flavours. All products are certified vegan, cruelty-free and non-GMO.