Set to take place at Menara MATRADE, the INSP is free for export-ready Malaysian companies providing food and non-food halal products as well as shari'ah compliance services.
“Malaysian companies should join this business matching programme as we are bringing in high-potential buyers from various continents. By meeting the buyers here in Kuala Lumpur, Malaysian companies get to cost-effectively expand their global business. There is no cost for them to participate in the INSP; they should capitalise on such a platform,” said MATRADE’s CEO Dato’ Dzulkifli Mahmud.
Last year, the business matching programme had successfully generated RM443.2 million of sales while the sales from the trade fair reached RM655.8 million, bringing the total sales of MIHAS 2015 to RM1.1 billion. With an interplay of various external factors in the global economies, these figures are expected to increase by 2% this year.
MIHAS 2016 is part of World Halal Week (WHW), the brainchild of Malaysia's Ministry of International Trade & Industry. Other components of the WHW are World Halal Conference 2016 organised by Halal Industry Development Corporation (HDC) and the Halal Certification Bodies Convention organised by Department of Islamic Development (JAKIM). The WHW 2016 brings together industry players and halal experts from all over the world. It also embodies Malaysia’s aspiration to be the main driver in creating a dynamic ecosystem for the halal industry that world players can draw inspirations from.
In the current economic landscape, the INSP is considered one of the best platforms for Malaysian companies in the halal sector to meet global buyers as there is no need for them to bear overseas travelling costs. MATRADE encourages companies offering halal products and services to leverage on the one-on-one pre-arranged business meetings scheduled for them once they registered in the INSP.
The INSP will host buyers from countries such as the US, France, Japan, China, Russia, Korea, Turkey and South Africa. The participation of these non-majority Muslim markets indicates a growing interest among the world’s players for halal products and services. Popular halal products sourced by foreign buyers during the INSP include ready-to-eat meals, food ingredients, beverages, pharmaceuticals, personal care, confectionery and services such as Islamic finance.
MIHAS 2016, which is returning for the 13th year from 30 March to 2 April 2016, features a trade fair as well as the INSP. The annual event, the world’s largest halal trade event, will take place at the Kuala Lumpur Convention Centre (KLCC).
The trade fair showcases products and services such as halal consumables, non-food products and services, food packaging, machinery and catering equipment, Islamic investment, banking and takaful. A total of 640 booths will be set up and over 25,000 visitors are expected to attend. Twenty-six countries from the ASEAN region, Middle East, South Asia and Europe will be represented.
"Malaysia has earned an international recognition as one of the pioneers in the global halal marketplace. The halal ecosystem is well developed in Malaysia, and this is a strong catalyst for the huge growth in the industry,” said Dato’ Dzulkifli.
Last year, the business matching programme had successfully generated RM443.2 million of sales while the sales from the trade fair reached RM655.8 million, bringing the total sales of MIHAS 2015 to RM1.1 billion. With an interplay of various external factors in the global economies, these figures are expected to increase by 2% this year.
MIHAS 2016 is part of World Halal Week (WHW), the brainchild of Malaysia's Ministry of International Trade & Industry. Other components of the WHW are World Halal Conference 2016 organised by Halal Industry Development Corporation (HDC) and the Halal Certification Bodies Convention organised by Department of Islamic Development (JAKIM). The WHW 2016 brings together industry players and halal experts from all over the world. It also embodies Malaysia’s aspiration to be the main driver in creating a dynamic ecosystem for the halal industry that world players can draw inspirations from.
Interested?
Register for the INSP by emailing to ice at matrade.gov.my or call +603 6207 7489 / 7490.
Read the Suroor Asia blog post about plans for MIHAS 2016
Hashtag: #mihas2016
Read the Suroor Asia blog post about plans for MIHAS 2016
Hashtag: #mihas2016