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| Source: Telepizza. Telepizza's first store in Iran. |
Telepizza, the largest non-US-based pizza delivery company in the world by number of stores, has opened its first Iranian store in Marzdaran Boulevar, Tehran. Two more stores are set to open by the end of the month.
The significant opportunities presented by Iran's large, young, population - more than 80 million people of which 65% are below 36 years old - and highly fragmented competition have made the country an obvious choice for expansion, Telepizza said.
"It is a great responsibility to become the first QSR chain in the country," said Pablo Juantegui, Chairman and CEO of Telepizza Group. "At Telepizza, we are delighted to share with Iranian consumers the essence of our brand, bringing them the unique flavour of our pizzas, at any moment and place."
Telepizza International President, Giorgio Minardi, said: "Iran looks set to become a hugely important market for us, with significant room for growth. We know our innovative flavours and commitment to use only quality local Iranian ingredients, coupled with our outstanding customer service and great value will appeal to Iranian consumers.'
The Tehran store marks a new phase in Spain-headquartered Telepizza's global expansion plans. It is the first international quick service restaurant (QSR) brand to enter the Iranian market.
Telepizza signed a master franchise agreement with Momenin Investment Group (MIG) last year; MIG will be investing €100 million in the next 10 years. In conjunction with MIG, Telepizza plans to add seven more stores in Tehran by the end of 2017 and 200 across Iran in the next 10 years.
The significant opportunities presented by Iran's large, young, population - more than 80 million people of which 65% are below 36 years old - and highly fragmented competition have made the country an obvious choice for expansion, Telepizza said.
"It is a great responsibility to become the first QSR chain in the country," said Pablo Juantegui, Chairman and CEO of Telepizza Group. "At Telepizza, we are delighted to share with Iranian consumers the essence of our brand, bringing them the unique flavour of our pizzas, at any moment and place."
Telepizza International President, Giorgio Minardi, said: "Iran looks set to become a hugely important market for us, with significant room for growth. We know our innovative flavours and commitment to use only quality local Iranian ingredients, coupled with our outstanding customer service and great value will appeal to Iranian consumers.'
At launch, Telepizza brings its expertise and proven track record in marketing, delivery technology - including full service website and ordering app - franchising and supply chain management. Coupled with its franchisee operating strength and real estate and local management expertise, Telepizza expects to take full advantage of the opportunities presented by the emerging Iranian market.
Alongside classic pizzas, the Telepizza menu also features chef's signature pizzas such as the nachos pizza, appealing to consumers' desire to try something different. The pizzalada marries a salad with a pizza base, while the wok pizza gives an Oriental touch to the menu.
Alongside classic pizzas, the Telepizza menu also features chef's signature pizzas such as the nachos pizza, appealing to consumers' desire to try something different. The pizzalada marries a salad with a pizza base, while the wok pizza gives an Oriental touch to the menu.