786 Cosmetics was established in March 2017 to provide beauty products for Muslim women, and began international shipments in August 2017. The company has come up with a halal nail polish formulation that does not contain or harm any animals, and which allows water to
seep through the paint.
"Our biggest client base is international, which was a huge surprise for us. We have so many people from around the world who want colours because they're named after their homeland or their favourite city. It just gives us the motivation to keep providing more and more colour choices inspired by the places we come from and love!" says Iqra, one of the founders of the brand.
"Our biggest client base is international, which was a huge surprise for us. We have so many people from around the world who want colours because they're named after their homeland or their favourite city. It just gives us the motivation to keep providing more and more colour choices inspired by the places we come from and love!" says Iqra, one of the founders of the brand.
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| Source: 786 Cosmetics website. Jaipur nail polish on the left, and clear top coat on the right. |
"Contrary to popular belief being water permeable does not make our nail polish chip and peel easily. Actually quite the opposite, unlike other nail polishes our non-peelable formula lasts anywhere from 7 to 10 days with just one use!" states 786 Cosmetics on their website.
Experimentally, the company has placed a nail polish film sample into a diffusion chamber such that it separates the two halves of the chamber. When oxygen flows into the top of the chamber, an oxygen-free carrier gas can be demonstrated to flow into the other half of the film. The experiment has been conducted according to ASTM D 3985 and ISO 15105-2 standards, which it says are more exacting than coffee filter paper tests. Filter paper tests have been done by competitors to demonstrate the water permeability of their nail polishes.
There are eight colours available for sale online, ranging from white, browns, mint, purple, pink and red, plus a clear top coat. Each colour is inspired by a Muslim city. Two of the colours are limited edition - Kashmir is inspired by "tea pink" Kashimiri chai, while Abu Dhabi echoes the white marble of the Grand Mosque. At the time of writing the red shade, Marrakech, was out of stock.
The company recommends that the each painted nail be rubbed underwater at least once during wudu (الوضوء).
Details:
Watch the video demonstrating the water permeability of the nail polish
Buy 786 Cosmetics halal nail polish online. Each 12ml bottle of nail polish is made in the US and costs US$12.95.