The Case Study: Halal Tourism - An insight into a growing niche tourism trend report has been added to ResearchAndMarkets.com's offering.
The halal tourism market has jumped from 140 million travellers in 2018 to an estimated 230 million in 2026, representing US$300 billion in travel expenditure, excluding the Hajj.
Travellers opting for halal travel expect offerings that match their faith, with nothing haram (حَرَام, forbidden by the religion) in the hotel. However, authors say that focusing only on the halal (حلال, permitted) part of the offering would be an error. In addition to religious requirements, Muslim travellers also want a high-quality offering and have similar expectations to other tourists.
This case study looks at the emergence of halal tourism, the reasons for it, and how tourism operators can tap into this market.
Brands mentioned in the report include:
- Agoda
- Emirates
- HalalBooking
- Muzbnb
- Saudia
- Tripfez
Buy the GlobalData report (September 2019)