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| Source: Moka. |
The company found that daily business revenues in the food and beverage (F&B) sector were down more than 40% during the COVID-19 pandemic in Indonesia, with one out of every three F&B businesses in Indonesia suffering significant losses. However, revenue for delivery services were up by as much as 30%.
During Ramadhan in 2019, there had been up to a 67% rise in the number of food and beverage (F&B) outlets operating between 2 and 4 am. During these hours, consumers would tend to choose practical food for their suhoor (سحور, pre-dawn meal) and purchase up to five products during each transaction for group servings.
In the fashion retail industry, there had been up to a 50% revenue increase for Ramadhan 2019. The most popular items sold during Ramadhan would be tunics, hijabs and Islamic gowns (modesty clothing), which would see sales gradually decline after Ramadhan. Beauty services would instead enjoy higher revenues, by up to 54%, one month after Ramadhan. This shows that the public tends to seek beauty treatments once Ramadan concludes.
Although consumption patterns in Indonesia have changed due to the COVID-19 pandemic, the trends seen during Ramadhan 2019 cannot be entirely disregarded, said Moka. Moka Data Analyst Hutami Nadya said that one strategy that merits focus is online shopping.
To maximise shopping that makes use of delivery services, whether in the F&B as well as the service and retail industries, businesses can innovate by issuing special delivery menus that can be processed and cooked by the consumers themselves for suhoor and iftar (إفطار, breaking of the fast) with the family at home. This also applies in the retail and service industry, where businesses can introduce special packages for sale online.
"Businesses may take note of trends in society. For instance, for the purpose of cooking at home, F&B merchants are shifting to provide ready-to-cook food ingredients while providing the option of delivery services to support social distancing. Additionally, Ramadhan is the right moment to share with those who need more. We can start by adding the option of a menu to be donated to those in need. To record positive cashflow, merchants may also apply the pay-it-forward scheme for customers," she said.
Pay-it-forward is a prepayment scheme that allows customers to purchase product or service packages from a business that are delivered in the future. Businesses would usually offer price reductions in the form of coupons for customers. This scheme is expected to assist businesses to book positive cashflow for such purposes as rent, employee salaries, business capital installments, insurance, supplies of raw materials, repairs and other expenses.
Moka supports 40,000 merchants across 200 cities in Indonesia with an end-to-end solution that consists of POS, payments, loyalty, accounting, ingredient procurement, and business loans. The company's products include Moka Pay, Moka Fresh, Moka Capital, and Moka Connect to complement its POS services.