Globally, Pinterest hit all-time highs in engagement the week of April 13, the company said. Searches were up about 60% year on year, with new signups and 'saves' up about 30% each. Searches for "Ramadan tips" were up 70% around the world.
Household
This year, people are looking for creative ideas for Ramadhan celebrations for the home, Pinterest said. With a 140% increase in global searches for "homemade Ramadan decorations", people are looking for fun and easy ways to make their home a festive space. Trending Ramadhan decorations on Pinterest include:
Homemade Ramadan decorations
Ramadan kareem decorations (4x increase)
Crochet ramadan decorations (+145% increase)
At home Ramadan decorations
Ramadan lanterns (+130% increase)
At home
With a 100% increase in global searches for "Ramadan activities", people are turning to Pinterest for inspiration on how to create their own new festivities at home such as ideas from Ramadhan greetings. Activities that are trending now on Pinterest include:
Ramadan crafts (4x increase)
Ramadan matching cards
Ramadan greetings (125% increase)
30 Days of Ramadan Activity book
Ramadan drawings (3x increase)
Ramadan board games
Ramadan journal (105% increase)
Virtual feasts
People are looking to make their favourite Ramadhan recipes and can easily plan a virtual family feast and Pinterest is seeing a 65% increase in searches for "Ramadan foods" and a 90% increase in searches for "Ramadan sweets". Trending recipes on Pinterest include:
Bolu Gulung Pisang Karamel
Kue Nastar
Lemper
Tumis Tahu Daun Ketumbar
Nagasari
Sharing the festive spirit
As some people feel the physical distance this Ramadhan, Pinterest users are finding gift ideas as a way to stay connected to their communities. Searches for "Ramadan gift ideas" are now 4x greater as people are discovering how to give back and stay together during Ramadhan. Trending gift ideas on Pinterest include:
Ramadan box gifts (+85% increase)
Ramadan Date Jam
Ramadan gifts for neighbors (+70% increase)
Ramadan gift basket
Ramadan gifts for kids (+150% increase)
Homemade Ramadan lantern gift
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| Source: Pinterest website. Pinterest has curated a board just for Ramadhan inspiration. |
Ramadhan in style
On Pinterest, men and women are looking for outfit ideas to celebrate Ramadhan in style, even if they are not visiting others. Inspiration for an at-home Ramadhan look:
Ramadan dresses (+140% increase)
20 Ramadan iftar outfits to try
Hijabi Eid outfits (+90% increase)
Ramadan hijab style outfits
Baju Koko
Men's Eid kurta
Men's Ramadan collection
Pinterest is also celebrating Ramadhan. Over the next few weeks, people around the world searching for Ramadhan ideas on Pinterest will see a festive background below the search bar with additional search recommendations so people can get into the Ramadhan spirit while they plan. To see this, users can go directly to the search bar and type "Ramadan" on iOS and Android.
Pinterest is also curating Ramadhan-related content. As people are searching and saving ideas for Ramadhan, Pinterest will surface a pin on the Pinterest home feed that will take them to a board of more Ramadhan ideas.
Pinterest is a visual discovery engine people use to find inspiration for their lives, including recipes, home and style ideas, travel destinations and more. People have saved more than 240 billion pins across a range of interests. The platform is a available on iOS and Android, and at pinterest.com.