The bulk online ordering platform delivered over 67 tons of essential consumables and household items to the UAE's residents through March and April 2020 as an estimated 9.8 million residents entered a period of social distancing and curfews in response to the Covid-19 pandemic.
N95 face masks topped the list in delivery numbers as UAE residents began purchasing the masks even before they became mandated by law. Bulk 40-packs of 2-ply toilet rolls were the next most popular item, followed by dishwashing liquid, Dettol handwash, disinfecting wet wipes, kitchen cleaners and drinking water.
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| Source: Sanadeeg.com. A box of supplies. |
"Sanadeeg.com encourages bulk orders, which means that we usually see an emphasis on household essentials that are difficult to carry, such as drinking water and dishwashing liquid. We did however see a surge of interest for products related to disinfecting and cleaning, which is to be expected given the Cov-2 outbreak," said Ali Sharif, CEO, Sanadeeg.com.
"I'm delighted that we were able to maintain a regular schedule of deliveries with no disruption to order processing despite a 135% surge in sales and a 170% increase in orders due to the pandemic. We scaled up to attend to our community's needs, ensuring that our customers would have a measure of certainty in these uncertain times."
Consumers in the country spend close to US$17 billion on food alone, according to Wamda Research Lab. KSA's population of 33 million spends US$54 billion, in contrast.
"Research shows that consumers in the region submit larger basket sizes as most households do a big shop every few weeks, with smaller shops for daily essentials. It's these big shops that Sanadeeg.com is helping our consumers with. Our value proposition is simply the best prices for the widest range of items, in bulk. Get your weekly shopping done in minutes, and delivered as promised, without the hassle of checkout tills, queuing while social distancing, car parks, and carrying heavy bags," Ali noted.