Comviva, the global mobility solutions provider, has partnered with Ooredoo Kuwait to deliver contextual customer campaigns with MobiLytix Real Time Marketing, a machine learning-driven digital omnichannel marketing automation platform.
The solution uses advanced analytics and leading real-time technology that enables telecom operators to fully leverage "micro moments" of engagement with their customers to build customer life-time value. The machine learning models improve decisioning quality to drive customer experience, reduce churn and boost the operator's revenue.
Tapan Tripathi, CMO, Ooredoo Kuwait said, "Currently, a key focus area for us is the convergence of digital and analytics. We are looking forward to build this capability with Comviva, by leveraging its data science and managed CVM capabilities. Their machine learning-driven solution along with the managed CVM engagement will help us differentiate from the competition." CVM stands for customer value management or maximisation.
Manoranjan (Mao) Mohapatra, CEO, Comviva said, "Globally, to keep pace with demands of customers, organisations are increasingly leveraging digital technologies to offer seamless and omnichannel experience to their customers. Customer value management, coupled with advanced analytics is fast evolving and our industry experience, along with services that complement technology solutions sets us apart. This strategic partnership will enable Ooredoo Kuwait to provide an optimal experience for existing customers, while driving business opportunities."
Nirmal Upreti, Senior Director, Prepaid Marketing at Ooredoo Kuwait, said, "We are delighted to extend our partnership with Comviva, to deliver our data science programme using advanced analytics to build consumer insights that support our aim for digital leadership in the region. The partnership will allow Ooredoo to build a set of capabilities that empower our consumers on their digital journey, enabled by machine learning analytics."
Ramy Moselhy, Senior VP and Head of MENA Region at Comviva said, "Enabling our clients to execute actionable customer insights has always been our top priority. We are confident that our managed CVM and data science services supported by our next generation real-time platform that leverages advanced artificial intelligence (AI) and machine learning algorithms will drive incremental revenue for Ooredoo Kuwait and improve customer experience."
Comviva's MobiLytix is a real-time interaction management platform that leverages advanced artificial intelligence (AI) and machine learning algorithms to drive incremental revenue for enterprises. It delivers AI-backed contextual insights that provide customers the "next best offer" in real-time and at scale. The AI-driven platform leverages real-time transactional data in conjunction with a unified customer profile to build customer lifetime value.